Hinge Research Institute Releases New Research on AEC Marketing: Visible Experts℠ Reveal Important Insight on Industry Trends

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The Hinge Research Institute surveyed over 1,000 buyers to learn more about Visible Experts and their influence in the AEC industry.

For those looking for an edge in an intensely competitive marketplace, this research illustrates the tremendous influence of Visible Experts.

Hinge Research Institute released new research analyzing the influence of Visible Experts℠ in the architecture, engineering, and construction (AEC) industry. The report was released on March 30, 2015 as a free download on Hinge’s website, http://goo.gl/WcCh2F.

“With our past research as groundwork, Hinge set out to learn more about why AEC buyers are specifically seeking out high-profile experts with strong reputations,” said Sylvia Montgomery, Senior Partner at Hinge. “We surveyed over 1,000 buyers to learn more about this phenomenon we describe as The Visible Expert. What we walked away with was fascinating insight on how these industry stars are influencing the industry and changing the way firms go to market.”

The study examined several aspects of buyers’ relationships with high-profile expertise:

  •     Why and how buyers seek out high visibility experts
  •     How buyers “check out” potential service providers
  •     What convinces buyers that someone is a Visible Expert
  •     Benefits of working with a Visible Expert in the AEC industry

In addition, 130 Visible Experts were surveyed to find out more about their rise, and how their visibility impacts their own firms and clients. Hinge investigated:

  •     Hourly rates firms will pay for Visible Experts
  •     Top lead sources for these industry stars
  •     The most impactful marketing tools for high visibility experts
  •     What makes certain professionals ascend to Visible Expert status at an especially fast pace

“Readers will also hear from AEC Visible Expert Sarah Susanka in an interview within the report. Many know Sarah as the home designer and visionary behind the “Not So Big House” book series,” Montgomery continued. “She truly embodies what it means to lead as a Visible Expert — a professional who took a risk, found a niche, and made a global name for herself and her brand.”

“Hinge is very excited to share this game-changing research with the AEC industry,” Montgomery concluded. “For those looking for an edge in an intensely competitive marketplace, this research illustrates the tremendous influence of Visible Experts. We encourage everyone in the industry to learn more about this important movement.”

The report is available for free download at http://goo.gl/WcCh2F. Drawing on the same research, separate editions have also been published for three other professional services sectors: management consulting,
accounting and financial services, and technology services. For more information or to participate in future research, contact research@hingemarketing.com.


The Hinge Research Institute publishes original, independent studies on high-growth professional services firms and their clients, bringing scientific rigor to marketing. We educate firms so they can grow and prosper. The Institute is a division of Hinge, a leading branding and marketing firm for the professional services. Hinge offers a complete suite of marketing services, including research and strategy, brand development, online marketing programs, award-winning creative, and high-performance websites. Visit Hinge's extensive library of research reports, books and other publications at http://www.hingemarketing.com/library.

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Stacy Picking
Hinge Marketing
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