Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty

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Loyalty360 webinar on April 16, 2015 to focus on creating successful loyalty programs.

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It can be intimidating for brands to even know where to begin. But this webinar will walk marketers through the process in a clear and engaging manner.

Establishing a successful loyalty program relies on gaining deep behavioral insights. If marketers can truly understand their customers, they can build meaningful and personalized relationships. But this also requires successful data management, which few marketers are able to do effectively.

There is no denying that data carries an immense amount of power. But it also comes with its own particular set of challenges, especially now that data is increasingly generated at an astounding rate. This exponential escalation has left many companies overwhelmed by its non-stop, fragmented nature.

This webinar will show attendees how they can overcome these challenges and more.

On April 16, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty,” which will be presented by Clutch.

In this webinar, attendees will:

  • Learn about common data and intelligence issues hindering efficacy of customer loyalty programs
  • Gain an understanding on how to effectively overcome these challenges
  • Cover best practices around enhancing a brand’s customer experience
  • Review technology advancements to help identify, understand, and engage a company’s best customers

Mark Harrington, Vice President of Marketing at Clutch, will be the featured speaker for this webinar. His experience spans publishing to payments and education to ecommerce. He has served in strategic marketing roles for leading companies like eBay, Citi, and Pearson and advised an array of premier brands such as Apple, BMW, Disney, Google, Lexus and Target.

“Designing and managing a successful loyalty program requires leveraging intelligence derived from real-time consumer actions that are acquired from across many different channels,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “It can be intimidating for brands to even know where to begin. But this webinar will walk marketers through the process in a clear and engaging manner.”

Marketers are invited to join Loyalty360 and Clutch on April 16, 2015 at 1 p.m. EST to learn how to create successful loyalty programs. To register for this webinar and for more information, visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About Clutch
Clutch has revolutionized how marketing teams for premier brands develop and foster relationships with their customers. Since 2012, their advanced Consumer Management platform has delivered real-time customer intelligence solutions derived from behaviors and transactions across in-store, online, mobile and social channels. This allows brands to understand customers’ behaviors at unprecedented levels to maximize the lifetime value of their most valuable customers by building trust, loyalty and even evangelism. Their advanced modular platform will synthesize data from any source and facilitate automated omnichannel communication strategies on a personalized and one-to-one customer basis. Find more information regarding Clutch’s proven approach at http://www.clutch.com.

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Erin Raese
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