Hinge Research Institute Releases New Research on Management Consulting Marketing: Visible Experts℠ Reveal Important Insight on Industry Trends

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The Hinge Research Institute surveyed 1,000 purchasers to learn more about how Visible Experts are changing the way firms go to market.

Over 1,100 survey participants confirmed that Visible Experts are playing a tremendously important role in today’s consulting services industry.

Hinge Research Institute released new research analyzing the influence of Visible Experts℠ in the management consulting industry. The report was released on March 30, 2015 as a free download on Hinge’s website, http://goo.gl/3I38hJ.

“Hinge has done past research on the phenomenon we describe as The Visible Expert,” said Lee Frederiksen, Managing Partner at Hinge. “We’ve found that consulting services buyers are seeking out providers in a very specific way. Under constant pressure to attract new business and generate leads, experts with high profiles and strong reputations are offering confidence in a competitive industry. Hinge surveyed 1,000 purchasers to learn more about how these Visible Experts are changing the way firms go to market.”

The study examined several aspects of buyers’ relationships with high-profile expertise:

  •     Why and how buyers seek out high visibility experts
  •     How buyers “check out” potential service providers
  •     What convinces buyers that someone is a Visible Expert
  •     Benefits of working with a Visible Expert in management consulting

In addition, 130 Visible Experts were surveyed to find out more about their rise, and how their visibility impacts their own firms and clients. Hinge investigated:

  •     Hourly rates firms will pay for Visible Experts
  •     Top lead sources for these industry stars
  •     The most impactful marketing tools for high visibility experts
  •     What makes certain professionals ascend to Visible Expert status at an especially fast pace

“Going beyond the data, Hinge’s report also features an interview with Visible Expert Charles H. Green, a consultant who left a 20-year career to write his own book,” continued Frederiksen. “Charles’ risk turned into a wildly successful career as an independent expert. With a focus on helping organizations build trust with their clients, he is now sought after by some of the world’s largest professional services firms.”

“Over 1,100 survey participants confirmed that Visible Experts are playing a tremendously important role in today’s consulting services industry. When it comes to their biggest challenges, buyers are looking to the biggest names. And back at their own firms, Visible Experts are turning this into huge benefits and growth,” concluded Frederiksen. “We invite everyone in the industry to grow and thrive from this game-changing insight.”    

The report is available for free download at http://goo.gl/3I38hJ. Drawing on the same research, separate editions have also been published for three other professional services sectors: accounting and financial services, architecture, engineering, and construction services, and technology services. For more information or to participate in future research, contact research@hingemarketing.com.

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The Hinge Research Institute publishes original, independent studies on high-growth professional services firms and their clients, bringing scientific rigor to marketing. We educate firms so they can grow and prosper. The Institute is a division of Hinge, a leading branding and marketing firm for the professional services. Hinge offers a complete suite of marketing services, including research and strategy, brand development, online marketing programs, award-winning creative, and high-performance websites. Visit Hinge's extensive library of research reports, books and other publications at http://www.hingemarketing.com/library.

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Stacy Picking
Hinge Marketing
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