Washington, D.C. (PRWEB) April 02, 2015
The driving goal of PR News’ PR Measurement Conference on April 20 in Washington, D.C. is to show communicators how to focus on measurable media relations, social media, reputation-enhancing and crisis management programs that clearly affect their organization’s bottom line. Attendees will learn the latest best practices in PR measurement and their real-world applications, with case studies from Adobe, Goodwill Industries International and the U.S. Fish and Wildlife Service.
More Information: http://www.prmeasurementconf.com/agenda.
On April 21, PR News is holding a Writing Boot Camp where attendees will get the how-to’s from expert trainers in writing SEO-optimized and shareable press releases, crafting email pitches that stand a chance of getting opened by journalists, writing content for mobile devices and social media, applying storytelling concepts to your PR writing and much more. Early Bird rates for both events end Thursday, April 2.
View the Writing Boot Camp agenda here: http://www.prmeasurementconf.com/writing-boot-camp.
At the Measurement Conference, attendees will hear from thought leaders at Time Warner Cable, U.S. Geological Survey, Paine Publishing LLC, Adobe, Weber Shandwick, Goodwill Industries International, Inc. and U.S. Fish and Wildlife Service, as they’ll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures. Each attendee will receive a Certificate in PR Measurement along with bonuses and checklists.
The Writing Boot Camp will feature speakers such as Jon Schwartz of NASCAR and Rebecca Kern of Bloomberg BNA, who will facilitate intensive writing clinics and give attendees real-time edits to press releases.
View the full list of speakers here: http://www.prmeasurementconf.com/speakers.
Thanks to our sponsors, BurrellesLuce, Business Wire, CARMA, Cision, Gorkana, Netvibes and Paine Publishing.
Presented by the industry's most trusted PR and marketing brand, these events will sell out soon. View the Measurement Conference agenda online and the sessions for the Writing Boot Camp online. For questions regarding registration, contact Laura Snitkovskiy at firstname.lastname@example.org. To become a sponsor, contact Diane Schwartz at dschwartz(AT)accessintel.com.
Register now at http://www.prmeasurementconf.com for these two events in D.C. The Early Bird rate ends
April 2 and government and nonprofit rates are available for the PR Measurement Conference.
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.