Food Genius Publishes New Salad Menu Trends and Insights Report

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Though salads have always been prevalent on menus, they've historically been marginalized as a side or relegated to their own section. Lately, however, foodservice operators are giving more attention to the category by creating salad entrees that compete with the rest of the menu.

Salad Menu Trends

Salads continue to garner attention from consumers as vegetable and health focused restaurants grow. Food Genius believes there are additional opportunities in the salad category.

Though salads have always been prevalent on menus, they've historically been marginalized as a side or relegated to their own section. Lately, however, foodservice operators are giving more attention to the category by creating salad entrees that compete with the rest of the menu. From Wendy’s introducing new exciting salad options to Sweetgreen raising $18.5 Million in venture capital, salads are clearly on the minds of consumers and the foodservice industry as a whole.

In an effort to shed some light on salads, Food Genius™ has released their latest Industry Report: Salad Menu Trends and Insights, detailing comprehensive data on what ingredients, salad bases, and, dressings are most commonly utilized on menus across the US. With the continued focus on health, transparency of sourcing, and vegetables taking center stage, Food Genius believes there are additional opportunities for foodservice operators and manufacturers alike to think more about their salad offerings.

Key insights from Food Genius’ Report:

  •     Salads are still 2x as likely to be offered on menus as small plates than they are as entrees.
  •     Seaweed is among the most popular salad bases at Japanese and Thai restaurants.
  •     Tomatoes and onions are the most popular toppings on salads. They are featured in more than half of all mentions of salads on menus. Want to know what are the next 5 most common ingredients? Contact Food Genius.

Salad Menu Trends and Insights highlights data sourced and analyzed by Food Genius. Food Genius is a leading foodservice data provider specializing in gathering, preparing, and serving granular foodservice menu data and analytics. Food Genius products are utilized across the foodservice industry to answer many complex business questions.

For more information about Salad Menu Trends and Insights, please contact Eli Rosenberg, eli@getfoodgenius.com or at (312) 229-0168. Ongoing insights from the Food Genius team will be published on the Food Genius blog http://blog.getfoodgenius.com.

About Food Genius                       
Food Genius is a leading foodservice data provider specializing in gathering, preparing, and serving granular foodservice menu data and analytics. We support foodservice manufacturers, restaurants, and distributors with straightforward and digestible reports, data services, and analytics.

Food Genius serves nationally recognized companies and brands, including Kraft, Coca-Cola, Arby’s, and US Foods. As an industry leader in foodservice data and analytics, Food Genius is on a mission to provide foodservice manufacturers, restaurants, and distributors with the data analytics they need to make smarter, more informed decisions. Contact Food Genius at http://www.getfoodgenis.com

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Eli Rosenberg
Food Genius
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