Now in its seventh year, the contest has become the industry’s most prestigious way to recognize and reward creative excellence in utility advertising.
Boulder, CO (PRWEB) April 01, 2015
E Source is looking for utility ads that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative. This competition is open to any electric or gas utility located in the US or Canada. Utility marketers or advertising agencies are encouraged to submit their most effective and creative ads. This year, awards will be given out in these categories: Print Ads (Business and Residential); Radio Ads; Video/TV Ads; Digital Ads; Outdoor Ads; Best Overall Campaign for both Investor-Owned Utility and Non-Investor-Owned Utility; and, new this year, Social Media Ads. A full list of submission terms can be found at http://www.esource.com/adcontest.
“Over the life of our contest, it’s been interesting to watch utility advertising evolve to connect with customers on new social media platforms,” says Kym Wootton, director of marketing for E Source. “I’m looking forward to seeing how utilities are marketing their programs, encouraging safety, and strengthening their brand via tried-and-true methods as well as through innovative online channels.”
Winners in each category will be chosen based on a scoring process that includes criteria for ad effectiveness, objectives, message, memorability, and creativity. An independent group of leading creative directors, graphic designers, art directors, and writers will review and score the entries. Winning ads will be announced at the 2015 E Source Forum and will be posted on the E Source website.
The winning ads from previous years can be found at http://www.esource.com/adcontest-winners.
About E Source
For 26 years, E Source has been providing research, consulting, and market research to over 300 utilities and DSM Solution Providers. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.