There are more than double the number of amateur photographers in 2014-15 than there were 10 years ago
Melbourne, Australia (PRWEB) April 02, 2015
The Professional Photographic Services industry has struggled over the past five years. According to IBISWorld industry analyst Brooke Tonkin, “the widespread adoption of digital camera technology by consumers and amateur photographers has eroded demand for professional photography and contributed to subdued spending on industry services.” Manufacturers have added user-friendly features to digital SLR cameras and marketed them to hobby photographers, and the number of photography short courses and online tutorials has grown substantially. High-resolution cameras are also included as features in many forms of consumer electronics, such as smartphones and tablets. These factors have resulted in a dip in industry revenue, of an annualised 0.2% over the five years through 2014-15. Strong demand from key markets is anticipated to boost the industry's performance over the two years through 2014-15. Consequently, industry revenue is forecast to rise 1.5% in 2014-15, to reach $957.2 million.
Increasing amateur photography activity has hurt the industry for the better part of the past decade. There are more than double the number of amateur photographers in 2014-15 than there were 10 years ago. This reflects the increased accessibility of high-quality digital cameras. “Private portraiture photographers have been worst affected by this trend, as an increasing number of consumers are taking photos of themselves that they perceive to be of equal quality to expensive professional shots,” says Tonkin. Despite all the bad news for the industry, the hardest years appear to be in the past and a more stable period is on the horizon. The industry still plays a vital role in some markets, such as school and wedding photography. Experienced, reputable photographers with exceptional portfolios and access to a reliable network of clients will retain their position at the top end of the market. Additionally, innovative operators can capitalise on new technology to expand in existing markets or enter new ones, particularly in the online sphere. Industry revenue is forecast to over the five years through 2019-20.
The Professional Photographic Services industry displays a low level of concentration. No player accounts for a significant portion of industry revenue. The industry is saturated with small players, with over 75.0% of industry players not employing anyone. The high portion of small players reflects the ease with which operators can enter the industry, due to the increasing accessibility of professional equipment. The proportion of non-employing enterprises in the industry has remained high over the past five years. Concentration has declined over the past five years, particularly following the collapse of Photo Corporation Australia, the parent company of PixiFoto, which was placed into administration in July 2013.
For more information, visit IBISWorld’s Professional Photographic Services industry in Australia report page.
Operators in this industry are primarily engaged in providing still, video or computer photographic services, including portrait, professional, street, studio and special events photography. Videotaping of special events such as weddings is included in the industry. However, motion picture filming and video production are excluded.
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