The gift card market is migrating online at a fast pace and much of it is going to mobile platforms. So we anticipate a broad reception of the app from the gift card consuming public.
Pittsburgh, PA (PRWEB) April 01, 2015
GiftCards.com, the leading digital retailer of gift cards, today announced the availability of a new mobile app for Android and iOS smartphones. Starting today and available for free, consumers can download the new GiftCards.com mobile app from the Google Play and iTunes stores and purchase e-Gift cards from popular brands like Amazon.com, Sephora, Barnes & Noble and dozens of others. Additionally, the new app can be used to create personalized gift cards customized with photos.
The new GiftCards.com app, which replaces the one launched in 2012, enables consumers to quickly and easily turn photos into a personalized MasterCard or Visa gift card. From the mobile app, consumers can snap a photo or select one off their gallery, crop it, enter the engraved message and load it with any amount between $10 and $500. GiftCards.com will ship the plastic gift card to the recipient.
Merchant e-Gift cards, on the other hand, are sent and received almost immediately digitally and are redeemable online or can be printed or downloaded to mobile apps and redeemed when shopping in the stores.
The popularity of e-Gift cards is on the rise. According to CEB, e-gifting has grown from a $3 billion market in 2012 to $6 billion in 2014. GiftCards.com’s e-gift card business has grown by 156% from December 2013 to the same month of 2014.
“The gift card market is migrating online at a fast pace,” explains Jason Wolfe, CEO of GiftCards.com, “and much of it is going to mobile platforms. So we anticipate a broad reception of the app from the gift card consuming public.”
Since 1999, GiftCards.com has been providing U.S. consumers with an array of gift card products including personalized gift cards, group gift cards, e-gift cards, discount gift cards, and local gift cards redeemable at millions of establishments across the country. GiftCards.com is also a leader in gift card innovation with 45 patents filed and 15 patents issued/allowed. The company additionally gives gift cards to underprivileged children through their “You Gift, We Gift” program and makes an annual contribution in each employee’s name to the employee’s charity of choice. More information about GiftCards.com can be found on the company’s media page.
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