Frederick, Maryland (PRWEB) April 03, 2015
Downtown Frederick Partnership is proud to announce that on average, each First Saturday in 2014 attracted 14,000 people to Downtown Frederick representing a total of 168,000 First Saturday visitors each year. This figure is an increase of more than 3,000 people per event and more than the 36,000 people annually as compared to the most recently completed survey in 2009. These statistics were compiled in a report commissioned by the Partnership. Davidson-Peterson Associates (DPA) was hired for their expertise in marketing research solutions to the travel and tourism industries. The Partnership is pleased to update a previous survey completed in 2009 by the same firm.
First Saturday is the definite draw into Downtown Frederick on the evenings it takes place. Three-fourths of event attendees indicate that they came downtown specifically to attend First Saturday.
The Partnership was excited to learn that the majority of attendees come to First Saturday frequently. More than half have been to First Saturday at least one other time in the previous three months.
The support for Downtown Frederick businesses is strong at First Saturday. Attendees indicate that they plan to visit, on average, seven business establishments during this event, compared to planning to visit five businesses in 2009.
This undertaking would not be possible without the support of the Technical Assistance Grant provided by the Maryland Department of Housing & Community Development Department. Previous support from the Ausherman Family Foundation funded the 2009 study.
Downtown Frederick Partnership works to enhance, promote and preserve the vitality of Downtown Frederick by implementing the national Main Street Program for the benefit of Frederick business, residents and visitors.