IHS Automotive Awards Named Mitsubishi Mirage in Automotive Loyalty Awards, Announces Brooklyn Mitsubishi

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Market data provider HIS recently announced the winners of their Automotive Loyalty Awards. The Mitsubishi Mirage was designated as one of the winners.

This is very exciting news, and is validating for the Mirage.

IHS Inc., one of the premier providers of global market data and insight, recently released its list of the IHS Automotive Loyalty Award recipients. The award recognizes vehicle makes and models that are frequently “re-purchased” by consumers. Loyalty is determined when a consumer that owns a specific car purchases a vehicle of the same make or model.

Brooklyn Mitsubishi is proud to announce that the Mitsubishi Mirage was named on the list of winners of the Automotive Loyalty Award. The Mirage was chosen for the Non-Luxury Traditional Sub-Compact Car for the year of 2014.

This means that a greater number of Mirage drivers returned to the market to buy another Mirage in 2014 than drivers of any other vehicle in that category. The Mirage was able to beat other popular models such as the Ford Fiesta, the Honda Fit, and the Toyota Yaris to bring home the award.

“We knew that the Mitsubishi Mirage was a popular buy, both for new Mitsubishi owners and consumers who have owned Mitsubishis prior,” said George Ballas, New Sales Manager at Brooklyn Mitsubishi. “However we didn’t have a frame of reference for how popular the Mirage is versus other vehicles in the overall marketplace. This is very exciting news, and is validating for the Mirage.”

Brooklyn Mitsubishi attributes the Mirage’s popularity to its fuel efficiency (40 mpg combined), safety features (including 7 airbags), and long lasting warranty. All these features combine to create peace of mind for the consumer and drive repeat sales.

For more information on the Mitsubishi Mirage and Brooklyn Mitsubishi’s line of vehicles, visit http://www.brooklynmitsubishi.com/

About Brooklyn Mitsubishi

Brooklyn Mitsubishi is a leading automotive dealer serving Brooklyn, Queens and Bronx, NY. Brooklyn Mitsubishi makes the car buying process as quick and hassle free as possible, with a wide selection of vehicles and a variety of financing options to suit all credit types. Whether you have bad credit, no credit or are a first-time car buyer, you can trust that Brooklyn Mitsubishi will get you into the car or truck that’s right for you. Brooklyn Mitsubishi also offers experienced and reliable Service and Parts departments that are open extra hours to help accommodate customers.

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Steve Savvas
Brooklyn Mitsubishi
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