Where2GetIt Uncovers Why “Small Data” Is a Big Deal in Local Marketing

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Big Data is all the rage in real-time local marketing, but small data is just as impactful. Where2GetIt's newest whitepaper highlights the importance of making Small Data count in local search marketing.

Digital Marketing, Marketing whitepaper, Local search marketing

Small Data is a big deal

The path to purchase as marketers knew it has been completely disrupted as an impact of ‘Mobile First’ allowing consumers to make quicker purchasing decisions.

Where2GetIt, a leading provider of the local digital marketing platform Brandify, today released an interactive white paper highlighting the need for brands to take ownership of their location data.

The whitepaper, entitled “Why Small Data Is a Big Deal” breaks down Small and Big Data usage by consumer habits. In a consumer-driven, “check-in” culture, brands need to be proactive about claiming and syndicating clean, consistent and accurate location data. This can only be done with an efficient digital marketing solution to take marketing efforts to the next level.

“‘Mobile First’ is the way of the present and future. The path to purchase (P2P) as marketers knew it has been completely disrupted as an impact of ‘Mobile First’ allowing consumers to make quicker purchasing decisions,” said Manish patel, Founder and CEO of Where2GetIt. “ It is imperative for brands to have accurate and consistent location data in order engage and convert consumers traveling down the P2P.”

Supporting these arguments, the whitepaper highlights several key facts including:
50% of smartphone searches visit a business that same day
80% of people use their smartphone to look up local information
1 in 3 smartphone searches occur right before consumers visit a store
Consumers are 22% more likely to consider a brand as a result of real-time marketing.

To read the full whitepaper, visit: http://www.where2getit.com/brandify/small-data-big-deal/index.html

About Where2GetIt
Where2GetIt was founded by CEO Manish Patel in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 4,500,000 brick and mortar locations, Where2GetIt has channel strength that reaches millions of consumers around the world. Patel has lead Where2GetIt in developing local marketing solutions that include the Brandify Platform, scalable Local SEO, local advertising, mobile-local technologies and local-social marketing tools.

SOURCE Where2GetIt
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Mireya A. Prado
Where2GetIt
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