Tix City Selects The DDC Group as Analytics Partner for Sporting Event Ticket Sales

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Top professional sports and entertainment ticket provider selects leading business process outsourcer to strengthen customer intelligence through unique, tech-enabled and labor-elastic analytics program

Recent additions to Tix City's list of exclusive partnerships include Sporting Kansas City from MLS and Soccer United Marketing (SUM), who works with MLS, the US Soccer and the Mexican National Team.

Recent additions to Tix City's list of exclusive partnerships include Sporting Kansas City from MLS and Soccer United Marketing (SUM), who works with MLS, the US Soccer and the Mexican National Team.

"Since we began to use DDC to handle our analytics, it has allowed us to better see how we can be more competitive and effective in the ticket industry." -Matt Hayden, Tix City

Tix City, a leading marketplace in the ticket industry, has selected The DDC Group, a global business process outsourcing (BPO) solution provider, as its new analytics partner to streamline its intelligence gathering and reporting functions. The custom-designed solution will provide Tix City with new time and cost efficiencies, as well as higher quality data, in support of its overall business model.

The solution consists of a unique database program and software procedure developed by The DDC Group to produce customized analytics reports to equip Tix City with insights into buyer behavior to enrich the customer experience and build brand loyalty.

The output is delivered within a guaranteed turnaround time frame, and features visualized customer data including, but not limited to: Name, location, seat selection, ticket price, contact information and site of purchase.

Matt Hayden, the sales and marketing manager for Tix City, explained, "Since we began to use DDC to handle our analytics, it has allowed us to better see how we can be more competitive and effective in the ticket industry." Hayden continued, "The communication and professionalism they have provided has been evident in the efficiency of our reports. DDC has given us the tools for success as our business continues to grow."

The DDC Group's resident sporting event expert, Peter Holland, looks forward to supporting Tix City during this exciting time: "Soccer in particular has seen tremendous growth here in the U.S. Major League Soccer has set record attendance numbers, which will only continue to rise as the game gains even more popularity. Collectively we see that growth as a huge opportunity.

"DDC's hybrid business model and custom-tailored solutions combined with flexibility, efficiency and cost savings make us a great fit for many clients and sectors. The sports and entertainment industry fits very nicely into that criteria," added Holland.

Recent additions to Tix City's list of exclusive partnerships include Sporting Kansas City from Major League Soccer (MLS) and Soccer United Marketing (SUM), who works with MLS, the United States Soccer Federation and the Mexican National Team.

About Tix City
Tix City offers tickets for thousands of sporting, family show, concert and theater events throughout the country. Founded in 1981 shortly after the Meadowlands Sports Complex first opened, Tix City has grown from a part-time operation into one of the leading marketplaces in the ticket industry. It is our goal to provide fans a safe and secure place to buy tickets for events across the country. We pride ourselves on having the best seats at the lowest prices throughout the ticket industry. To learn more, visit tixcity.com.

About The DDC Group
The DDC Group has been custom-designing and implementing knowledge-intensive business process outsourcing (BPO) solutions since 1989. With operations across North America, Europe, and Asia-Pacific, the company’s 3,500 strong staff delivers services in over 40 languages with ahead-of-the-curve industry standards. DDC’s hybrid shared service delivery model equips its clientele with strategic BPO solutions fundamental for each organization's future profitability.

For more information, please visit (http://www.theddcgroup.com/) follow us on Twitter (https://twitter.com/TheDDCGroup), find us on Facebook (https://www.facebook.com/pages/The-DDC-Group/608667002491682) and connect with us on LinkedIn (http://www.linkedin.com/company/ddc-usa).

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Madison Jordan
The DDC Group
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