Snack Food Manufacturing in Australia Industry Market Research Report Now Updated by IBISWorld

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Changing consumer tastes have prompted industry product innovation, and operators have been attempting to stimulate sales growth in a mature and stagnant market. For these reasons, industry research firm IBISWorld has updated its report on the Snack Food Manufacturing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Product innovation and aggressive marketing strategies are expected to boost demand for industry products.

Volatile input prices, changing consumer trends and a saturated market are just some of the changes facing operators in the Snack Food Manufacturing industry in Australia. Over the five years through 2014-15, trends expected to constrain industry revenue growth include volatile commodity prices, rising competition and increasingly health-conscious consumers switching to healthier alternatives. Over the five years through 2014-15, industry revenue is expected to increase by an annualised 1.3% to total $2.4 billion. In 2014-15, revenue is expected to increase by 1.6%. According to IBISWorld industry analyst Ryan Lin, “the industry's major players have endured falling profit margins, increased competition from private-label products and stagnating domestic demand, particularly in the salty snacks segment, which has historically been the most profitable.” Consumer tastes and lifestyles have changed due to increased health awareness, which is one of the most important factors driving consumption choices. This has prompted product innovation, as operators attempt to stimulate sales growth in a mature and stagnant market.

The Snack Food Manufacturing industry is similar to many other manufacturing industries in Australia, in which high production costs often hamper price competitiveness and open up the market to cheaper products from nations with lower production costs. “Snack food imports are estimated to account for 10.8% of domestic demand in 2014-15,” says Lin. However, the depreciation of the Australian dollar is expected to assist the industry slightly, as imports become more expensive for the local market, while exports become more competitively priced in international markets. The industry displays a medium level of market share concentration. Major players include Frito-Lay Australia Holdings Pty Limited and Snack Foods Limited.

Product innovation and aggressive marketing strategies are expected to boost demand over the next five years. Potato chips, which make up the industry's largest product segment, are one of the most widely consumed product ranges within the industry. Despite significant industry consolidation, enterprise numbers are expected to remain steady, with consolidation offset by smaller niche producers entering the industry.

For more information, visit IBISWorld’s Snack Food Manufacturing industry in Australia report page.

Companies in the industry mainly manufacture snack food products such as potato chips, corn chips, savoury snacks, nuts, pretzels and other similar snacks. The manufacturing process includes buying raw materials such as milled corn, wheat, potatoes, food extracts, flavourings, preservatives and sugar, for processing into snack foods. The finished products are then packaged and sold to wholesalers and retailers.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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