Asset Managers fear Google as greatest threat to their industry | FC Business Intelligence

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In a recent survey of 100 asset managers, Google ranked #1 as the company with the greatest potential to disrupt the asset management industry.

In a recent survey of 100 asset managers, Google ranked #1 as the company with the greatest potential to disrupt the asset management industry.

Companies also indicated in the same survey that they are focusing their efforts on core areas: innovation in their product portfolio, accurate product pricing, implementation of customer data and segmentation techniques, integration of team strategy, attracting new talent, developing brand presence and digital plans, and expansion of distribution networks.

This indicates that a number of asset managers are already preparing to square up to new players like Google who have the potential to disrupt the market. They are looking to drive forward plans that showcase their ability to innovate and inspire in a typically traditional market.

In less than 6 weeks, key players in the asset management world are attending the Distribution in Retail and Wholesale Asset Management Summit (12-13 May, London) with the intention to revolutionise their distribution and marketing tactics.

The meeting unites traditional investment managers with new up-and-comers to benchmark the industry and tally performance results.

These include players like Aberdeen Asset Management, Allianz Global Investors, Amundi Asset Management, BNY Mellon Asset Management, Franklin Templeton, Generali Investments Europe, Goldman Sachs Asset Management, HSBC Asset Management, Henderson Global Investors, and Old Mutual Wealth. The event also includes new challengers to the scene like Nutmeg and SCM Direct.

FC Business Intelligence asked Gina Miller, Founder of SCM Direct and Money She for the hottest topic up for discussion at the event, she replied, “The threat posed by large non-financial brands such as Google, Yahoo, Facebook.”

Knowing Google’s next moves might not be on the cards, but better positioning for the future is vital for the investment management community moving forward.

About FC Business Intelligence:

FC Business Intelligence has been around for over 20 years and provides news, reports and events services across 30+ industry verticals. Our Financial Services department already runs several major events in the Insurance and Banking space which both attracted which were extremely well received across the financial services sector.

Marsha Irving, Head of Financial Services, FC Business Intelligence| http://www.distribution-in-asset-management.com | T: +44 (0) 207 422 4353| E: mirving(at)fc-bi(dot)com

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Brittany Marshall
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