eDataSource Launches Design Tracker, powered by Litmus

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eDataSource and Litmus enter a ground breaking Strategic Cooperation

Three Remarkable e-mail Tools. Now All In One Place.

EDS continues to lead the industry with innovative, easy to use email tools

eDataSource announced today the launch of their newest service - Design Tracker, powered by Litmus.

eDataSource's and Litmus' Strategic Relationship allows marketers a full suite access to testing, competitive benchmarking and post deployment monitoring in the industries first powerful all-in-one application. Three remarkable tools, now all in one place - edatasource.

Design Tracker is the third product the company has rolled out in the last 12 months.

Email marketers are constantly challenged to improve their campaign results. But there are no silver bullets. Now with the eDataSource suite of email tools, they can quickly and easily improve their emails before they send them (Design Tracker), monitor their campaigns with real-time delivery (Inbox Tracker) and know exactly what their competitors are doing (Competitive Tracker). The ease, simplicity and integration email marketers have been looking for.

Design Tracker integrates the industry leading testing tool Litmus, used by over 9000 e-mail marketers. Now e-mail marketers can see creative rendered in wide range of desktops, mobile and web templates. Design Tracker also provides SPAM check, subject lines check and link checks.

GB Heidarsson, CEO of eDataSource said: "Through our strategic cooperation with Litmus we are now able to offer marketers a truly integrated tool that in one application both simplifies and makes email operations more effective and accurate than ever before. With the integration of all pre-testing, rendering, subject line and link checking as well as spam score checks into our real-time panel metrics that gives marketers immediate response to their marketing message and instantly alerts them of any competitors activities and metrics so that they can adjust their tactics, offers and promotions up to the last minute and pause and adjust campaigns while they are being sent, we are offering a new way to lessen effort and maximize revenue so that marketers can focus on their strategy and planning in stead of putting out fires.

James Halliday of Litmus commented "We're always keen to partner with companies that want to make email better and this integration with EDS does exactly that, bringing together two tools that stand out on their own, but when combined, bring even more value to marketers world wide."

To learn more about these three remarkable tools, email CMO Arthur Sweetser at arthur(at)edatasource(dot)com or call 617 312 5755

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Arthur Sweetser
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