Understanding your customers is the first step to building meaningful and lasting personal relationships with them, and a great loyalty program can help accomplish this goal.
Cincinnati, OH (PRWEB) April 07, 2015
Loyalty programs can offer very compelling ways to build, nurture, and reinforce vital customer relationships. However, according to a commissioned study conducted by Forrester Consulting on behalf of Deluxe Rewards, only 16% of loyalty program decision-makers are completely satisfied with their results. This often results from being overly focused on the quantitative ROI of the program, rather than actually taking advantage of the valuable insights and engagement opportunities that the program creates.
On April 21, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Elevate Engagement to Unlock the Potential of Your Loyalty Program,” which will be presented by Deluxe Rewards featuring exclusive new research from Forrester Consulting.
In this webinar, attendees will learn actionable insights regarding:
- The challenges that loyalty program managers face
- Strategies to influence customer behaviors
- Channel and communication strategies for customer engagement
- Solutions to engage customers through a loyalty program
The featured webinar speakers will include Rudy Hernandez, a Market Impact Consultant at Forrester; and Ron Bergamesca, CMO of Deluxe Rewards, who brings over 20 years of expertise to the realm of business marketing, executive management, consumer behavior, and deep customer relationship management.
“Understanding your customers is the first step to building meaningful and lasting personal relationships with them, and a great loyalty program can help accomplish this goal,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will show brands how to manage a successful program that will generate true customer loyalty and unlock valuable insights.”
Marketers are invited to join Loyalty360 and Deluxe Rewards on April 21, 2015 at 1 p.m. EDT to learn how to overcome any challenges that stand in the way of a great loyalty program. To register and for more information, visit: http://loyalty360.org/conferences/event/elevate-engagement-to-unlock-the-potential-of-your-loyalty-program
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About Deluxe Rewards
Deluxe Rewards strives to drive growth throughout the customer lifecycle by addressing critical issues with actionable insights. Deluxe Rewards provides strategic marketing solutions through payments, marketing services, performance management, digital channels, and small business marketing services. Institutions across North America have turned to Deluxe Rewards for a wide range of best-in-class solutions that help acquire and retain customers, build relationships, and win back profitable accounts to generate net income and high return on investments. Those seeking to solve complex customer facing challenges can find more information at: http://insight2action.deluxe.com/DR-2105-03-Loyalty-360-LP.html