Tech savvy shoppers are blurring the lines between the online and offline customer categories, opting instead for personalized cross-channel shopping experiences. A new white paper by GigaSpaces outlines the details of this trend.
New York (PRWEB) April 06, 2015
Savvy online shoppers and ubiquitous mobile commerce have dramatically tilted the playing field in favor of online retailers equipped with cloud infrastructure that is agile and responsive. Retailers are working now on cloud infrastructure strategies to prepare for the 2015 holiday season, and in-memory computing is one technology at the top of their shopping lists.
A new white paper by GigaSpaces outlines the details of this trend, and is available free of charge from the company’s website. Download here.
Tech savvy shoppers are blurring the lines between the online and offline customer categories, opting instead for personalized cross-channel shopping experiences. These may include online, mobile, social or in-store. In many cases, all of these experiences are integrated into a single purchase. Also, today’s shoppers expect their retailers to be forever open and always ready to serve. As a result, retailers are scrambling to deliver immediate, personalized customer service across a multitude of touch points throughout the omni-channel shopping landscape.
Cloud Infrastructure Implications
At the core of the omni-channel challenge is the need for a new IT infrastructure model that solves traditional data silo problems, responds with rapid agility and analytical insights to real-time customer interactions, and is not only cost-effective but also resilient to outages, downtimes and disasters.
eCommerce White Paper
These issues and more are addressed in a white paper recently published by GigaSpaces Technologies, a provider of in-memory computing solutions and TOSCA-based cloud orchestration technologies. Authored by Ali Hodroj, director of solution architecture at GigaSpaces, the white paper, “Omni-channel Retail and In-Memory Computing: Crossing the Scalability Chasm,” is available for complimentary download.
The white paper addresses the following topics:
- The Changing Retail Landscape
- Omni-Channel: Beyond the Customer Experience
- Infrastructure Imperatives for Omni-Channel
- In-Memory Computing and GigaSpaces XAP: A Quick Primer
- Crossing the Chasm: In-Memory Data Grids as Infrastructure
- GigaSpaces Architecture Strategy for Omni-Channel
- GigaSpaces Omni-Channel Case Studies
XAP is an in-memory computing platform that delivers fast event processing and data access with low latency data processing, linear scalability and high availability across servers and data centers. Online retailers choose XAP to achieve continuous availability from their existing eCommerce computer systems and thereby dramatically improve sales performance and increase customer satisfaction rates for online shopping experiences.
GigaSpaces Technologies provides software for cloud application orchestration and in-memory computing through two product lines, Cloudify and XAP In-Memory Computing. Hundreds of Tier-1 and Fortune-listed organizations worldwide—such as Morgan Stanley, UBS, Bank of America, RBS, Goldman Sachs, Societe Generale, Reuters, Telefonica, Wolters-Kluwer, Kohl’s, CLSA, Avaya, IBM and VMware—leverage GigaSpaces technology to enhance IT efficiency and performance. Primary market sectors include financial services, e-commerce, online gaming, healthcare and telecom. GigaSpaces offices are located in the US, Europe and Asia. More at http://www.gigaspaces.com and blog.gigaspaces.com.