Content is king because value-added content has the power to influence consumer behavior without overt sales tactics.
(PRWEB) April 06, 2015
Customer Communications Group, (CCG) the full-service loyalty and marketing agency, has published a free white paper -- Your Guide to Content Marketing – that gives businesses a detailed look at what it takes to launch an effective content initiative, from building a team to creating, distributing and measuring content.
“Content is king because value-added content has the power to influence consumer behavior without overt sales tactics,” said Sandra Gudat, president & CEO of Customer Communications Group. “Businesses can connect products and services with consumer needs and lifestyle interests, becoming a trusted resource that will be top-of-mind when it’s decision-making time. Our content marketing guide is designed to help financial services and retail marketers build those relationships and boost their bottom line.”
Highlights of the 23-page white paper include:
1. Introducing Your Content Team
Six key players to help your content marketing hit home runs
2. Meet Four Types of Content Creators
Who to count on to produce all the content you need
3. Recycle Content — Conserve Resources
An efficient way to keep the content funnel full
4. Mark Your Calendar With Content
Create a strategic editorial calendar in three easy steps
5. Channel Surfing
Choose distribution channels that maximize content’s impact
6. Elicit More Responses With Responsive Design
See why “mobile view” just isn’t enough anymore
7. Five Essential Elements of Engagement
A checklist to make sure content will interest customers
8. Stocking Your Content Tracking Toolbox
How to measure in the Interactive Age
9. Data, data everywhere. Now what?
Three steps for turning all that information into action
“Creating an effective content marketing initiative isn’t an overnight venture or a once-and-done effort,” continued Gudat. “But once you have the foundation in place, you’ll have an invaluable way to educate your customers, and prospects, improve your reputation, bolster your credibility and bring your customer service to the next level — all of which drives profit.”
Find out how to tackle content strategy with this step-by-step guide that helps build customer loyalty and boost the bottom line, read CCG’s Guide to Content Marketing at http://www.customer.com/resource-center/your-guide-to-content-marketing/.
Customer Communications Group (CCG) is a full-service customer relationship marketing (CRM) agency that helps Fortune 2000 retailers and financial institutions improve their bottom lines by improving their customer relationships, loyalty and retention. Founded in 1977, CCG is a pioneer in the field of relationship marketing, offering expertise in strategic consulting, data-driven customer research, custom content, design and multi-media solutions ranging from print production to e-newsletters, social media and website development.