SmartyPal Announces the Launch of Its Mobile Learning Platform

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SmartyPal announces the launch of its innovative learning platform on iPad - featuring award-winning children’s stories infused with tasks and activities that are fun, educational and adapt to each child's individual learning level.

SmartyPal, an innovative new iPad app that helps children learn through award-winning stories, launched in March 2015 on the Apple App Store. SmartyPal improves the quality of children’s screen time by taking award-winning stories and adding meaningful tasks and activities, allowing each child to be part of the adventure. The games change each time based on the child’s unique strengths, ensuring kids are always learning something new. Developed in partnership with leading educational researchers and award-winning story creators, including Zylie the Bear, So Smart! and Slim Goodbody whose Math Monsters series aired on PBS, SmartyPal is an innovative digital platform that makes learning fun and meaningful for both children and their parents.

So what makes SmartyPal special?
1) Learning with Context: SmartyPal takes stories (videos or ebooks) that children love and infuses them with educational tasks and activities that enable children to think, influence the story and showcase their creativity.

Adaptive Personalization:The adaptive learning engine, which delivers content tailored to the child’s unique learning level, is the recipient of a prestigious grant from the National Science Foundation.

2) One App, Many Stories: Not only does SmartyPal’s library have over a dozen different stories (and more on the way!), but the games and tasks the child sees in each story can change with each gameplay. A new adventure awaits every time the child opens SmartyPal! The stories and tasks cover a wide range of skills from literacy and math to critical thinking, creativity and compassion.

3) Award-Winning Educational Content: SmartyPal features educational videos and storybooks from nationally and internationally renowned children’s story writers and content creators. E.g. So Smart! has received over 30 national awards including Parenting Magazine’s video of the year and the National Parenting Center’s Seal of Approval; Slim Goodbody’s award-winning television shows, including the Math Monsters, air on over 120 public television stations; Zylie the Bear won Oppenheim Toy Portfolio Platinum Award for Best Toy, and has been featured on The Today Show; Keisha Cane author Ashley Foxx was nominated for the Sue Lehmann Award for Teaching Excellence and was featured in Glamour and Black Enterprise.

4) Based on Latest Research on Play-based Learning: SmartyPal’s contextual learning approach and skill framework are grounded in years of research on play-based learning. Their educational advisors include leading early childhood development experts Dr. Kathy Hirsh-Pasek at Temple University and Dr Roberta M. Golinkoff at the University of Delaware.

Led by Prasanna Krishnan, a Wharton MBA alum who previously invested in education technologies as a VC at Draper Fisher Jurvetson, the SmartyPal team consists of innovators with experience at companies like Microsoft, Comcast, Jetsetter, Qualcomm as well as a tenured professor at the Wharton School. As parents themselves, the Founders’ primary motivation is to use technology to augment and complement children's learning based on educational principles proven through years of research. Two of the three co-founders are women. Pilot data showed that contextual learning & personalization resulted in three times the engagement of typical educational apps without personalization.

For more information about the product, company video and team bios, please visit http://www.smartypal.com or contact Prasanna Krishnan at info(at)smartypal(dot)com or 650-353-6724.

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Lakshmi Sudarsan
SmartyPal
+1 (201) 916-7240
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Prasanna Krishnan
@SmartyPalApps
since: 03/2013
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