Inmar Releases Inaugural Promotion Industry Analysis

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New, annual publication is a robust look at the promotion space and related shopper behavior.

Inmar, a company that operates intelligent commerce networks, today announced that it has released its 2015 Promotion Industry Analysis. This new, annual publication replaces Inmar’s yearly distributed Coupon Trends Report that for the last 26 years has delivered to the industry key top-line data regarding the use of coupons by marketers and consumer response to those offers.

While the Promotion Industry Analysis includes prior-year coupon metrics, e.g. coupon distribution, redemption, method mix, face values, etc. Inmar has made a number of content enhancements, creating a more detailed assessment of activity occurring throughout the marketplace – and the factors influencing that activity. Providing richer data, greater insights and a broader perspective, the publication is an actionable analysis of the promotion space and related shopper behavior.

“Our Coupon Trends Report was, for the duration of its distribution, the ‘tool for the times’ – topical, informative and data rich,” said David Mounts, Chairman and CEO, Inmar. “But times have changed and the needs of marketers have expanded, and this new deliverable was created to address those changes. Our Promotion Industry Analysis is a robust look at the promotion industry and the forces impacting business,” adds Mounts.

Those interested in obtaining a copy of Inmar’s 2015 Promotion Industry Analysis can click here to request a download.

Inmar has been an innovator and center for thought leadership in the promotion industry for more than 34 years. Currently, Inmar processes and analyzes more than 2.3 billion coupons and related campaigns annually, making it an expert in planning, executing and measuring promotions. In addition to providing promotion management, coupon processing, business intelligence and analytics, Inmar closely monitors coupon distribution and redemption across the U.S. and Canada and regularly reports on trends and activity in this sector.

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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit

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Sharon Joyner-Payne
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