Colangelo & Partners Public Relations Announces Expansion Of Spirits Portfolio

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Agency Signs on Three Super-Premium, Artisan Craft Spirit Brands; All from Domaine Selects’ Classic & Vintage Portfolio

Colangelo & Partners (http://www.colangelopr.com) announced today the expansion of the agency’s spirits portfolio with the addition of Amaro Lucano (http://www.amarolucano.it) from Basilicata in southern Italy; Diplomatico Rum (http://www.rondiplomatico.com/) from Venezuela and Vermouth Royal (http://www.laquintinyevermouthroyal.com) from Cognac, France. These new clients add diversity and prestige to an existing roster of leading imported spirit brands including: Amarula Cream from South Africa; G’Vine Gin from Cognac; Spirit France’s Calvados portfolio from Normandy; Tariquet Armagnac from Gascony; and Tequila Partida from the town of Tequila in Mexico. Colangelo & Partners will handle integrated communications responsibilities including media relations, events & promotions and social media for the three new clients.

“We’re now seeing rapid growth in our spirits portfolio to complement our expanding wine business,” commented Gino Colangelo, president of Colangelo & Partners. “These three distinctive spirits all share common traits: they’re excellent representations of their respective categories, at the top of those categories in terms of quality, and typical of the regions in which they’re made. We’re also very happy to support Classic & Vintage in their efforts to expand business for these brands in the US.”

Paolo Domeneghetti, Founder & CEO of Domaine Select (http://www.domaineselect.com), added, “We’ve worked with Colangelo & Partners for years. We’ve always valued their professionalism and industry knowledge, and most importantly the results they consistently deliver.”

Amaro Lucano is an award-winning Italian herbal liqueur blended with more than 30 herbs to create a perfectly balanced flavor profile. Made from a secret family recipe handed down over generations, Amaro Lucano has become a family staple on tables throughout Italy. Diplomatico Rum is a celebrated spirit made at the foot of the Andes Mountains from sugar cane molasses. A combination of knowledge, patience and passion, the perfect Diplomatico blend is an art form mastered by Diplomatico’s ‘Maestro Ronero,’ Tito Cordero and his team. With a focus on social responsibility, Diplomatico is recognized as one of the finest rum brands in the world. Made by Eurowinegate, the producer of G’Vine, Vermouth Royal is the first Pineau des Charentes-based vermouth. This opulent French vermouth combines the heart and soul of the Royal terroir of Charente with the vision and expertise of master distiller/oenologist Jean-Sebastien Robicquet.

About Colangelo & Partners Public Relations
Colangelo & Partners Public Relations (CPR) is a midtown Manhattan-based public relations and integrated communications agency specializing in food, wine and spirits. Boasting long established relationships with the key press that drive these business categories and help determine the industry's leading brands, CPR continually creates unique story lines that are consistent with our clients' brand strategies in order to provide a steady stream of compelling content to journalists and keep them in the news. A Finalist in the prestigious 2013 PR News 'A List Awards' in the integrated communications category, CPR utilizes social media, web marketing, advertising, events and promotions to build campaigns that establish brand strength and drive sales.

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Sara Gorelick

Lia Giachino
Colangelo & Partners Public Relations
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