12 CEOs Create 12 New Business Axioms To Help Entrepreneurs Succeed

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Business professor W. Gary Sitton turns lecture series into guide for small business.

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Any good businessperson knows they are always a student.

According to the Small Business Administration, there are 543,000 new businesses started every month, but only roughly 18 percent of them will ever succeed. Entrepreneurs need all the help they can get.

W. Gary Sitton, Ph.D. sold his first business when it was making $30 million per year and he is currently a professor emeritus at California State University in Chico. He brings his own expertise to his business classes, but realizes that no one person can be an expert on every facet of the entrepreneurial world.

Sitton invited 12 successful entrepreneurs to his class to create a lecture series based around each person’s expertise. Now he has turned these lectures into a new entrepreneurial guide, “Fire Up Your Startup and Keep it Up.”

“Any good businessperson knows they are always a student, so I thought this information could be useful for people already out in the world,” Sitton said. “More importantly I wanted to create a set of specific takeaways for people who may not have time or access to these types of lectures.”

“Fire Up Your Startup and Keep it Up” addresses the expected topics of marketing, sales, and CFO duties, but also dives into newer topics like outsourcing, social media, virtual companies and much more.

America was built on innovation in business and without a helping hand many entrepreneurs will be left in the dust despite their great ideas.

For more information please visit http://www.fire-up-your-startup.com

“Fire Up Your Startup and Keep it Up”
By: W. Gary Sitton, Ph.D.
SC-ISBN: 978-1-4917-4828-2
SC-Retail price: $18.95
EB-ISBN: 978-1-4917-4828-9
EB-Retail price: $8.99
Available at barnesandnoble.com, amazon.com and iUniverse.com

About the author
W. Gary Sitton received his bachelor’s and master’s degrees from California State University, Chico where he now teaches. He received his Ph.D. in computer science from University of Alberta. Sitton is also a member of a number of local boards including the Gateway Science Museum.

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**FOR IMMEDIATE RELEASE**
EDITORS: For review copies or interview requests, contact:
Spencer Hotz | 317.602.7137| shotz(at)bohlsengroup(dot)com
(When requesting a review copy, please provide street address.)

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