MBA Grad Launches PR Business to Reshape Industry

Share Article

Complacency within the public relations industry fueled two young Florida businessmen to offer alternative solution, PR Zebra

PR Zebra President, Peter Cuderman, consults a client filming for CNBC

PR Zebra President, Peter Cuderman, consults a client filming for CNBC

Not every business is alike. Yet, the public relations industry says that every person or business fits into the same box. You are unique. Your company is unique. Your public relations should be, too.

Two young professionals are setting out to reshape the PR industry with their new company, PR Zebra. It all started when Peter Cuderman was trying to get media coverage for a project that he was working on over a year ago. While researching options for press releases, he utilized a reputable company that promised valuable results. Those valuable results equated to two local newspapers covering the story, $700 spent for one press release, and not nearly the results promised. After that, Cuderman and a colleague, Zack Leiner, teamed up to create a different model.

The issue is that the public relations industry has not changed for over a century. A century ago, they were sending stories by wire to get into the hands of the most popular journalists and newspapers. Today, the wire is more of an email system. The system is flawed and disregarded by many of the most sought after publications.

PR Zebra is an online presence with over 330,000 media contacts (growing daily), allowing each user to sign up for a low monthly fee versus typical one-time exorbitant industry fees. Our packages fit for a start-up, entrepreneur, small business, Fortune 500, political hopeful, public servant, charity, university, college, or nonprofit. Not every business is alike. Yet, the public relations industry says that every person or business fits into the same box. You are unique. Your company is unique. Your public relations should be, too. We follow up on press releases that leave our office. We get on the phone and talk to journalists ourselves. Maybe it's old-fashioned, but it works.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Peter Cuderman
PR Zebra
+1 305-699-6310
Email >
@PRZebraUSA
since: 05/2013
Follow >
PR Zebra
Like >
PR Zebra

Visit website