LeadiD Names Bruce Ernst SVP of Products

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Technology veteran to drive product strategy for fast-growing lead intelligence platform

LeadiD, the company bringing trust and transparency to online leads, today announced the appointment of Bruce Ernst as Senior Vice President of Products. Ernst, a technology professional with deep experience in scaling SaaS technology products for digital marketers, will drive new product development as LeadiD expands its portfolio of lead intelligence offerings that enable both brands and lead sellers to better understand the value of a lead in real time.

“With lead quality ranking as the #2 concern of digital marketers today, we have an enormous opportunity before us,” said LeadiD CEO Ross Shanken. “Adding Bruce to our executive team will accelerate our ability to execute the product roadmap, as well as strengthen the ways in which we help our customers understand lead quality, identify in-market consumers, mitigate compliance risk, and increase the overall ROI of their lead programs.”

Ernst has two decades of experience successfully bringing advertising, ecommerce and marketing automation technology solutions to market. Most recently, Ernst served as Vice President of Product Management at Monetate, where he developed the most widely-adopted personalization platform among the Internet Retailer 500. Prior to Monetate, Ernst was head of Webstore Product Management at GSI Commerce (now part of eBay), and Vice President of Product Management at ClickEquations.

“Marketers are demanding deeper data insights and greater trust from their lead programs,” said Ernst. “I’m thrilled to be joining the accomplished team that is dedicated to delivering breakthrough solutions that enhance ROI for both lead sellers and lead buyers.”

The LeadiD platform monitors more than 100 million consumer events each month, adding up to over a billion in the past year, across a network of more than 400 publishers.

LeadiD's neutral platform, delivered as software as a service (SaaS), provides a universal data standard that certifies a lead's quality, value, risk and compliance. This level of intelligence gives marketers unmatched visibility into each consumer's path to purchase, empowering marketers with actionable intelligence to improve consumer journeys while optimizing media spend.

About LeadiD

LeadiD is the lead intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified consumer behavioral data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.

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Wendy Barbour
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