Rochester, New York (PRWEB) April 07, 2015
Jill Hewitt, a customer experience designer at Catalyst (Rochester, New York), has been selected to present a session on customer experience mapping at the CRM Evolution 2015 Conference, August 17-19, in New York City. Hewitt’s session, titled “How to Create a Customer Experience Map,” will take place from 3 to 4 p.m., Monday, August 17.
Hewitt, an experienced conference presenter, specializes in designing and evaluating customer interfaces for the Web, touchscreen kiosks, mobile devices, software applications and hardware devices. She has improved customer experiences for major Fortune 1000 brands, including Paychex, UPS and NCR. Hewitt also is a former assistant professor at Rochester Institute of Technology.
Celebrating its 10th anniversary this year, the CRM Evolution Conference is produced by the editors of CRM Magazine. Several hundred senior CRM executives attending the conference will come together to learn how to create better customer engagements, improve customer satisfaction and leverage new technology that will reshape their customer relationships. The CRM Evolution Conference, which is collocated with Customer Service Experience and SpeechTek, also features a Customer Solutions exhibit expo.
According to conference chair Paul Greenberg, the definition of customer engagement is, “the ongoing interactions between the company and the customer, offered by the company, chosen by the customer.” Greenberg says, ”This is the heart of CRM and the outcome that anyone developing a CRM strategy should be looking for.”
For more information on the CRM Evolution Conference, visit http://www.crmevolution.com.
Catalyst (http://www.catalystinc.com) is a marketing agency that helps clients develop more profitable customer relationships. We take the guesswork out of marketing decisions by combining our intellectual curiosity and inquisitiveness with hard-core analytics and measurement.
We call it Science + Soul.
It’s a powerful combination that improves our clients’ marketing, because it yields deeper insights that anticipate customers’ needs better.
Headquartered in Rochester, NY, our clients include AAA, AMC Theatres, American Family Insurance, Bell and Howell, CHESS Mobile Health, First Niagara Financial Group, Jab Broadband, Kodak Alaris, Heraeus Kulzer, TTI Floor Care North America, University of Rochester, Valvoline, and Xeikon, among others.