Macro Integration Services States The Eurocard Mastercard Visa or “EMV” Deadline To Impact Retailers

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New rules for handling credit card transactions will impact the entire retail industry.

New terminals for processing EMV credit cards will be needed by retailers everywhere.

“There are lots of companies, and people running them, that have heard about the coming, new changes, but few who know what to do or who can actually help."

Retail businesses that accept credit cards will be affected by new rules for handling and processing certain types starting in October, 2015. The Europay Mastercard Visa or “EMV” cards will be the new industry standard. These cards will have a small, square computer chip installed that will create a new and unique approval code every time the card is used. The coding ability will make for more secure online transactions. They will also demand new, in-store terminals to be read.

But even with 6 months remaining until the deadline, there is a significant shortage of credit card processing equipment and the people with the expertise to implement, install, and train employees on these new systems.

Where To Get Help
Macro Integration Services ( can advise businesses about new systems, recommend the right solution, install and train staff on how to operate them. “There are lots of companies, and people running them, that have heard about the coming, new changes, but few who know what to do or who can actually help,” said Guy Penegar, Sales Director for Macro Integration Services. “Others, who have some knowledge about what’s coming, do not know where to begin. But we do, and are available immediately to help out.”

What Is Changing And Why
The difference will be the way the financial industry handles liability for data breeches created by traditional cards that use a magnetic strip. Today, that magnetic strip on the back of a credit or debit card sends information (hopefully encrypted) to a processor that then sends back an approval code. The information on the strip never changes and contains all of the customer credit data. The static nature of the data on the card is part of what makes them vulnerable. Not so with the EMV card.

Every time one of the new EMV cards is used, it creates a unique transaction code. That new code is written to the embedded computer chip. The data changes on the card every time it is used. It is the constant recoding of the EMV cards that will make them more secure. This will reduce fraud dramatically and the vulnerability of retail systems.

Bart Collins who is Vice President of Sales at Macro Integration Services ( can describe step by step how to meet the October, 2015 deadline and successfully process the “EMV” chip based card. “The new EMV or chip cards go into a card reader that is different from the swiping apparatus we are all used to,” Collins said. “Both the card and the terminal work together to keep customer information secure,” he stated.

About Macro Integration Services
To prevent the costs that will soon be associated with taking a fraudulent card, call Macro Integration Service today. To reach Guy Penegar, call 843 536 0956. To reach Bart Collins, call 770 844 0493.


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Harold Nicoll
Nicoll Creations PR
+1 9792928026
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Harold Nicoll
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