With April 21 Deadline Looming, Law Firms Advised to Mobilize their Websites -- Effective Global Communications Facilitates Solution to Avoid Google Search Engine Penalty

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Recently, Google made it plain that beginning April 21, 2015, websites that were not mobile-friendly would take a hit in their search engine rankings. Effective Global has a unique solution for mobilizing websites. The solution costs well under $1,000, and OSBA’s agreement brings the pricing down even further.

Effective Global Communications is advising law firms in Ohio to react with speed to create mobile-friendly versions of their websites. Earlier this year, Google sent mass notifications to webmasters who manage websites that are not mobile-friendly. Recently, Google made it plain that beginning April 21, 2015, websites that were not mobile-friendly would take a hit in their search engine rankings.

The motivation for Google is clear. Google wants to provide the best possible experience to their users. When smartphone users on their small screens have to “pinch and pull” to try to view a website that is not mobile friendly, often they simply opt to search similar sites which are mobile friendly. To promote a superior user experience, Google will prioritize in their search engine rankings websites that are mobile-friendly.

To address this concern for their members, last year the Ohio State Bar Association (OSBA) signed an agreement with Effective Global Communications, a Columbus-based marketing company, to provide special pricing as a benefit and a service to its members. Effective Global has a unique solution for mobilizing websites. The solution costs well under $1,000, and OSBA’s agreement brings the pricing down even further.

“With people accessing information remotely, this special arrangement is a great opportunity for our members to mobilize their websites. Our preferred vendor relationship with Effective Global Communications means our members can make their websites more easily read on all Smartphones. This can be a meaningful client development tool and help them with referrals,” said OSBA President Jonathan Hollingsworth.

David Lippy, managing partner of Effective Global Communications, noted, “Our solution can be implemented within a few business days and requires no integration or additional IT support by the law firm. Whenever the primary website is updated, it automatically updates the mobile website. This, along with great pricing for OSBA members, is what helped to secure our preferred vendor status.

Firms can validate whether or not their website is mobile friendly by going to TestGoogle.com. The web page EffectiveGlobalCommunications.com/osba/ allows OSBA members to learn more about this member benefit.

About Effective Global Communications: Effective Global Communications is an Internet communications and marketing company specializing in mobilizing websites, SEO, video production, website development, social strategy and eMarketing.

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David Lippy
@LovePongDotCom
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