Leesburg, VA (PRWEB) April 09, 2015
Gravy, the only data analytics and marketing segmentation provider unlocking the true interests and affinities of customers based on their actual local behaviors, today announced the close of its $7.6 million Series A financing. The round included Gannett Co., Inc., MetTel and existing investor Mr. Richard Braddock, Chairman of the Board, Gravy and participation of other existing investors. Further, Robert Dickey, President of Gannett U.S. Community Publishing joins the Gravy Board of Directors. Also joining the Gravy Board of Directors is Steven Tunney, EVP of Planning and Strategy at MetTel.
The new round of funding will be used to accelerate deployment of Gravy GOLD, a first of its kind platform gathering every-day customer behavioral insights based on verified customer attendance at definitive local events and places, helping brands and publishers increase share of wallet and extend lifetime value of their loyal customers.
Gravy GOLD enables brand marketers to quickly uncover the interests and affinities of individual mobile customers as they live their daily lives and use that knowledge to predict buying intent, deliver personalized engagement, gain granular competitive insights and execute pinpoint, in-the-moment targeting. The new funding enables Gravy to meet increased client demand by scaling its technology infrastructure, building out its executive team and adding to its sales, marketing and client services teams.
“I continue to be impressed with the rapid evolution of the Gravy GOLD platform and I’m more enthusiastic than ever about the company’s transformational position in the marketplace,” said Rick Braddock, Gravy investor and Chairman of the Board. “I couldn’t be happier about the vote of confidence represented by the investments of Gannett and MetTel and I’m pleased to welcome them to the Board.”
“Our investment in Gravy made perfect sense: its unique ability to personalize the local user experience while enhancing advertisers’ ability to reach local consumers with relevant messages represent two core values at Gannett,” said Robert Dickey, President, Gannett U.S. Community Publishing. “I’m personally thrilled to join the Gravy Board to help accelerate delivery of this value to local consumers and to advertisers.”
Gravy is the only data analytics and marketing segmentation provider unlocking the true interests and affinities of customers based on their actual local behaviors and activities, for brand marketers and online publishers. Utilizing Gravy GOLD, the company’s local insights and context platform, Gravy applies its knowledge of the definitive local events and activities customers attend while mobile, to verify their interests and uncover what they do and why they do it, in addition to where they go and when. Gravy delivers complete localized customer knowledge, competitive insights and the ability to predict and act on intent to increase loyalty and Share of Wallet, in a privacy friendly manner. For more information, visit http://corp.findgravy.com/