Mobee Drives a March Madness Mission

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Recent report tracks two March Madness displays and provides information on how the Mobee platform can help measure execution and performance for seasonal campaigns

The March Madness Report is Available Now

When pictures and up-to-date store snapshots are involved, the potential to increase a campaign’s ROI exists immediately.

Although the final game wrapped up on the court last night, March Madness is still top of mind for both brands and retailers. These teams must now dig into the available data to see how their recent seasonal marketing initiatives (like displays or promotions) performed. While it is important to look at the numbers after a campaign ends, it’s even more critical to check on them throughout the duration of the program. When pictures and up-to-date data snapshots are involved, the potential to increase a campaign’s ROI exists immediately.    

Mobee’s March Madness Report was compiled after identifying two popular March Madness endcap displays featuring popular brands like Nabisco, Coke, and Dove. It is now available to download for free on Mobee’s website. The report exhibits condition, location in store, and overall appearance of a sample of “SLAM-DUNK SAVINGS!” and “GET GAME READY” endcap displays set up at Walgreens stores across the country. The report also explains how real-time crowdsourced data can help measure performance not only after a campaign ends, but also while it is running.

Seasonal events like holidays or new product launches have a limited window of time for execution so every hour counts. A main pain point is not knowing if the product or display is being set up correctly, let alone being set up at all, in the designated stores. The benefit of Mobee’s platform provides brands with the capability of spotting any issues and correcting them quickly. This can lead to a more successful event for both brands and retailers.

Download the full report today to access data from the March Madness Tracker Mission that examined the “SLAM-DUNK SAVINGS!” and “GET GAME READY” displays. Review pictures, charts, and graphs taken directly from the Mobee Dashboard, and learn how location-based crowdsourced data can provide custom information to monitor in-store trends and overall seasonal campaign performance.

Mobee was founded with a vision to use mobile technology and the power of the crowd to collect the world’s offline data. Mobee has cracked the code on gathering intelligence in a simple, scalable way, bridging the massive gap between brands and consumers. With a national reach, Mobee is poised to collect thousands of geo-located data points and photographs in a matter of hours, not months. Email contact(at)getmobee(dot)com to learn more about what information can be gathered using Mobee’s offline data collection platform.

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Erika Gordon
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