Tel Aviv, Israel (PRWEB) April 08, 2015
Woobi, one of the most innovative players in the field of in-game advertising and monetization, will be giving a presentation at PGC’s "Acquire and Monetise" Track, about "Effective Means to Increasing Monetization and user LTV of Non-Paying Players", sharing its expertise in maximizing revenue generation while maintaining and enhancing users’ gameplay experience. Woobi will also be participating in the “Monetization Experts Q&A” panel together with google, Fiksu, and Pokkt.
With 90-98% of the mobile games’ revenue on mobile games generated within freemium apps, monetization of non-paying users is a hot topic amongst game developers and publishers.
Although most users have understood and accepted that free content needs to be sponsored by advertising, they would not compromise on the quality of their gameplay, and rightfully so. In order for game publishers to maximize ad-based revenue without compromising neither IAP revenue nor the gaming experience, innovative solutions and ad-formats are developed, such that users are happy to engage with. When implemented right, value exchange ads increase average LTV and prolong game sessions.
Woobi will be presenting game developers and publishers with valuable tips and ideas on how to integrate value exchange advertising into their games, to achieve higher ARPU and an increased gameplay lifespan.
“The rapid growth in the popularity of gaming has dictated significant changes in game monetization over the past few years, requiring the development of much smarter, innovative, user-dedicated solutions to address the likes and preferences of this massive 95% non-paying user-base”, says Shai Sasson, Woobi’s Head of Publishers. “As a company dedicated to providing users with a superior gaming experience through cutting-edge in-game advertising technologies, we are more than happy to share our knowledge and experience with leading publishers and game developers. Woobi introduces quite a revolutionary outlook with its DMA (Dynamic Mindset Advertising) solutions, addressing each user's preferences during gameplay, thus targeting not only the optimal user for each ad, but also the user’s mindset of max-engagement potential. Advertisers enjoy much improved targeting capabilities, leading to a significant increase in engagement and conversion rates, game publishers are generating a lot more revenue, with longer user game sessions and a positive impact on user LTV, and just as important - the users - who experience enhanced gameplay through well integrated ads”.
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.