Accepting Cryptocurrency Solves Common Transactions Problems for Merchants

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Merchants Can Easily Start Accepting Cryptocurrency with ziftrPAY

According to a new white paper published by New Hampshire-based e-commerce company Ziftr, merchants of all sizes can overcome common transaction problems by accepting cryptocurrency. These problems, which are often associated with credit card transactions, include:

  • High credit card fees and chargebacks
  • Information security
  • High shopping cart abandonment rates
  • Inaccessibility to large portions of the world

“Cryptocurrency is an emerging payment technology that benefits both consumers and merchants in many key ways,” said Bob Wilkins, CEO of Ziftr. “At Ziftr, we’re focused on bringing cryptocurrency into the mainstream with our cryptocurrency/credit card payment platform, ziftrPAY, and a suite of tools that integrate with ziftrPAY to provide the ideal shopping experience for consumers and increase profit margins for merchants.”

Highlights from the Ziftr white paper:

  • For each credit card purchase, up to 3% of the total transaction value goes to swipe fees alone, while cryptocurrency fees are typically under 1%.
  • Shoppers abandoned approximately 74% of online shopping carts in 2013, and studies have shown that fears about information security factor into this high number. Cryptocurrency transactions don’t contain customers’ sensitive information, providing a more secure shopping experience.
  • Basic financial services are inaccessible to 74% of the world’s population, but cryptocurrency is a universal currency that’s expanding in many of these countries.

To read the full Ziftr white paper, click here:

Ziftr is currently onboarding ziftrPAY merchants, with the goal of reaching a critical mass in time for Black Friday/Cyber Monday 2015. Merchants that are interested in learning more about ziftrPAY can visit for more information.

About Ziftr®

Established in 2008 and based in Milford, New Hampshire, Ziftr is revolutionizing the online shopping experience by bringing cryptocurrency into the mainstream for both consumers and merchants. To accomplish this goal, Ziftr has developed the following tools and applications: ziftrCOIN, a digital coin that functions like a coupon; ziftrPAY, a one-stop cryptocurrency/credit card payment platform and customer loyalty program; ziftrWALLET, a multicoin digital wallet; and ziftrSHOP, a worldwide online marketplace where consumers will be able to conduct transactions using credit cards and cryptocurrency.

Ziftr is a product of myVBO®, a full-service design, marketing and development company that helps businesses turn their ambitions into realities.

For more information about Ziftr, visit

About ziftrPAY™

ziftrPAY is the simplest way for merchants to accept credit card and multiple cryptocurrencies. But it’s more than just a payment platform. It’s also a customer loyalty program. ziftrPAY merchants receive ziftrCOIN digital coupons that they can give to their customers to provide a discount shopping incentive that also familiarizes them with cryptocurrency, a low-risk, low-fee payment method. This way, merchants can increase profit margins and incentivize customers without missing a beat.

For more information about ziftrPAY, visit

All statements in this release, other than statements of historical facts that address future ziftrCOIN availability, or developments that the ziftrCOIN expects are forward looking statements. Although the Corporation believes the expectations expressed in such forward looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may differ materially from those in the forward looking statements. Factors that could cause results to differ materially from those in the forward looking statements include, but are not limited to: market volatility; continued availability of capital, financing and personnel; government regulation and laws; and general economic, market or business conditions.

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Chris Dunleavy
Ziftr, LLC
+1 (603) 575-9009
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