DoubleDutch and Apttus Partner to Individualize and Gamify Accelerate 2015, the World’s Leading Quote-to-Cash Event

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Customized App to provide a technology-driven, interactive experience for attendees

DoubleDutch, the leading provider of mobile event applications, and Apttus, the category-defining Quote-to-Cash solution provider, released today the Accelerate 2015 interactive mobile application for the third annual Accelerate event. The custom-designed app creates a closed social network for the event, enabling conference attendees to browse the agenda, create a personalized schedule, network, post to social media, and share comments via an in-app activity feed. The app, which is complimentary to Accelerate 2015 conference attendees, speakers, and exhibitors, is now available for iPhone, iPad, Android and HTML for Blackberry. It will be used by over 2000 revenue team experts, salesforce ecosystem luminaries, and industry thought leaders. Visit the App store or Google Play and search for Apttus Events, or go to the following link on your mobile device: http://doubledutch.me/download/apttus?region=us

The Accelerate 2015 app creates an individual experience for each attendee, who can personalize their schedule and stay on top of their agenda by receiving a reminder 15 minutes before a bookmarked session. The app also gamifies the event experience by including a leaderboard that encourages attendees to take actions in the app and compete for the top spot, picking up virtual badges along the way. High scorers will be eligible for prizes, raffle tickets, and more.

In addition, Accelerate attendees will be able to use the app to:

  •     View the entire agenda quickly and easily, filtering activities by industry
  •     Stay up to date on everything about the event in real-time
  •     Bookmark specific sessions and plan their schedule
  •     Gain more information on keynote speakers, exhibitors and sponsors
  •     Interact with other attendees through the built-in Activity Feed
  •     Provide important feedback with surveys
  •     Share statuses, photos, and comments with other Accelerate 2015 attendees

"DoubleDutch is thrilled to partner with Apttus at their Accelerate event," said Lawrence Coburn, CEO and Co-Founder of DoubleDutch. "We hope attendees will use the app to not only enrich their Accelerate experience, but to also connect and develop relationships within the Apttus community."

“We’re always seeking to provide the most engaging, forward-thinking experience at our annual conference,” said Maria Pergolino, vice president of marketing at Apttus. “By harnessing the unique capabilities of DoubleDutch app, we hope to take our highly celebrated event to the next level and provide our attendees with a fantastic networking and memory-making event.”

Hosted at the prestigious Palace Hotel, Accelerate 2015 will link Apttus’ exceptional network of esteemed clients, industry thought-leaders, and executives, all of whom are dedicated to customer success and product innovation in Quote-to-Cash solutions. In addition to expansive knowledge sharing and product presentations, Accelerate will offer inspirational keynote speakers including Magic Johnson, VIP events, and a gala, all within an influential networking environment. Attendees can learn more and register at: http://www.apttus.com/accelerate2015/

About DoubleDutch:
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include Cisco, UBM, Lowe's, PwC, Novartis, and Estee Lauder and more. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app. (http://www.doubledutch.me)

About Apttus:
Apttus, the category-defining Quote-to-Cash software company, drives the vital business process between the buyer’s interest in a purchase and the realization of revenue. Apttus is delivered on the Salesforce1 Platform, the world’s most trusted and comprehensive cloud delivery infrastructure. Applications include Quote-to-Cash Intelligence (Analytics), Configure Price Quote (CPQ), Renewals, Contract Management and Revenue Management. Additionally, Apttus’ patent pending X-Author technology enables Microsoft Office to be a user-interface with full interaction and control between Salesforce and Microsoft Office. Apttus is based in San Mateo, California, with additional offices in London, UK, Bozeman, Montana and Ahmedabad, India. For more information visit: http://www.apttus.com.

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