Proof Eyewear Announces Do Good Project in El Salvador: Limited Edition Sunglasses Release

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Proof is partnering with HELP International in executing projects related to economic development, environmental conservation, education, and visual health. 100% of proceeds from the limited edition El Salvador Project Sunglasses will benefit the project expected to raise over $12,000.

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As a company, we want to lead by example and give back to our local and global community any chance we get

Proof Eyewear is eager to announce a Do Good Project that will serve the communities of El Salvador. Proof is partnering with HELP International in executing projects related to economic development, environmental conservation, education, and visual health. The limited edition El Salvador Project Sunglasses will release online A​pril 7th,​ and 100% of proceeds will benefit the project expected to raise over $12,000.

Proof’s founder and CEO, Brooks Dame, is excited to join forces with HELP International for the project, “We’ve worked with HELP in the past and admire their initiatives. The partnership will make it possible for volunteers to join us in executing the project in early June.”

As a brand, Proof is designed to be able to give back on a multitude of levels. Last year, Proof was able to build two eye clinics in different areas of India. Both clinics have continued to provide sight­giving surgeries to the Indian community where over 1⁄4 of the world’s blind population resides. The two eye clinics have since restored sight to thousands proving that a little help can go a long way.

Brooks believes that it all leads back to working together, “We know firsthand how important it is to see possibility where others may not. As a company, we want to lead by example and give back to our local and global community any chance we get.”

For The El Salvador Project, Proof Eyewear is releasing 84 limited edition frames. The colorful print on the wooden frames was inspired by internationally recognized Salvadoran artist, Fernando Llort Choussy. Each frame is handcrafted using a complete skateboard deck with the printed El Salvador Project graphic, showing that your purchase is part of something bigger. Inside each pair, the quote, ‘Don’t forget your roots’ is engraved. The El Salvador Project sunglasses will be available for purchase A​pril 7th​ at i​wantproof.com.​

Anyone interested in volunteering for The El Salvador Project with HELP International and Proof Eyewear can submit an application at http://www.help-international.org

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Vierra Reid
@iwantproof
since: 08/2010
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