will.i.am, founder and CEO of i.am+ to be honored by BritWeek and UK Trade & Investment as Entrepreneur of the Year

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will.i.am, founder and CEO of i.am+ to be honored during BritWeek

BritWeek and UK Trade & Investment have announced that they will honor will.i.am as Entrepreneur of the Year at the 2015 BritWeek UKTI Business Innovation Awards, presented by Virgin Atlantic on April 23, 2015.

will.i.am, a creative innovator, Grammy Award winner, and multi-faceted entertainer, is being honored for his work as founder and CEO of i.am+, the cutting-edge consumer technology company. “I am truly honored to be recognized by BritWeek and the UK Trade & Investment authority and to receive this award. On behalf of all the extraordinarily talented people on the i.am+ team, I thank you,” said will.i.am. “The UK is my home for creativity - this country has allowed me to express myself and sustain my career.”

i.am+ is an entrepreneurial entity that is nurturing and leveraging powerful new technologies based on insights from popular culture to develop products for the connected lifestyle. Specifically, i.am+ creates new products that combine fashion and technology in the evolving wearables segment. In 2014, the i.am+ team debuted the world’s first standalone smart band device, i.amPULS, inclusive of a mobile phone for untethered communications and smart phone functionality. Bringing fashionology to the forefront, i.am+ is collaborating with luxury lifestyle brand and design innovators including Gucci, Zaha Hadid and Kara Ross.

“I couldn’t think of a better person than will.i.am to honor with this award,” said British Consul General Chris O'Connor, “BritWeek and UK Trade & Investment developed the Business Innovation Awards to celebrate and encourage innovation, and to demonstrate how brilliant minds can re-invent the way we live, work, and play. will.i.am and i.am+ are doing just that by re-imagining technology and its role within our lives.”

In addition to i.am+, will.i.am created the i.am angel Foundation, an organization that advocates the importance and power of a good education, and operates after-school programs in Boyle Heights/East Los Angeles. Education and fostering the development of the next generation is very important to him. In fact, in the UK, will.i.am is a supporter of The Prince’s Trust, established by HRH The Prince of Wales. His £500,000 gift to The Trust helped create and fund a new STEM education and computer skills training initiative.

will.i.am has also starred as a Coach on reality TV hit show “The Voice” UK on BBC One since 2012.

will.i.am will be presented with the Entrepreneur of the Year honor at the BritWeek UKTI Business Innovation Awards at The Four Seasons Los Angeles at Beverly Hills on April 23, 2015. Lucian Grainge, CEO and Chairman of Universal Music Group will also be honored at this event with the Creative Fusion Award. Finalists for the four competitive awards have just been announced. Tickets are available at Britweek.org. Sponsors include Virgin Atlantic (presenting sponsor), The Four Seasons Los Angeles at Beverly Hills, The Edwardian Group, and AFEX.


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