IOT Startup NTHING Aims to Connect Urbanites with Nature

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Announces launch of $100,000 Kickstarter campaign to fund production of Internet-connected planter.

Users can water plants remotely using the accompanying smartphone app.

Gardening can be difficult in metropolitan settings, but through technology, we found a way to make this experience simpler and more manageable for the modern urbanite.

nthing, a promising South Korean IoT startup backed by SparkLabs and MousQ Angels, announced today the launch of its first Kickstarter campaign. The purpose of the campaign is to fund the production of its new product, Planty, an internet-connected planter that simplifies the urban gardening experience through a network of sensors that monitor soil humidity, temperature, light and water levels and alert users when their plants need attention. Users can even remotely water plants via the accompanying smartphone application.

Planty is the brainchild of Leo Kim, CEO and Founder of nthing, who came up with the idea while working in the Korean Electronics Technology Institute (KETI)’s Open IoT Platform project.

“With Planty, we want to show the world that technology can be used to help connect people with nature,” said Leo Kim, CEO and Founder at nthing. “Gardening can be difficult in metropolitan settings, but through technology, we found a way to make this experience simpler and more manageable for the modern urbanite.”

“Over the past few decades, South Korea has emerged as a leader in electronics and Internet technologies and now has a wealth of talent in these industries,” said Hanjoo Lee, General Partner at SparkLabs, which invested in nthing. “Planty is a great example of how this talent can be applied to solve problems for people around the world.”

Early adopters who participate in the Kickstarter campaign will receive the first batches of Planty at a discounted price with a promised delivery date of November 2015. The campaign will run for 45 days until May 22, 2015 and aims to raise $100,000 to fund the production of the first batch of Plantys. A version of the Planty smartphone application was launched in the iOS App Store as “Life: Smart Gardening Journal” in June 2015.

About nthing

nthing is an IoT (“Internet of Things”) startup focused on developing smart applications to improve urban gardening and agriculture. The company’s first product, Life: Smart Gardening Journal, an app that helps gardeners better track and analyze the plants development, was featured as one of the top gardening apps by HGTV.com. The company’s latest product, Planty, an Internet-connected planter, is currently available on Kickstarter. nthing was founded in 2014 and funded by SparkLabs and MousQ Angels. The company is headquartered in Seoul, South Korea, with an office in New York City.

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Jennifer Chang
nthing
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