How Data & Analytics Are Being Used To Identify, Attract and Retain Profitable Customers: Customer Analytics Innovation Summit, Chicago, June 17 & 18

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Innovation Enterprise host the critically-acclaimed Customer Analytics Innovation Summit, taking place at the Hyatt Regency McCormick Place in Chicago this June 17 & 18. This year’s agenda is focused around customer data segmentation, retention strategy and purchasing behaviors.

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The diverse speaker lineup will leave attendees with the inspiration and depth of knowledge to drive their teams forward

Businesses now collect more data on customers than ever before. This allows them crucial insight into shopper lifestyle preferences, buying habits and sentiment in order to better predict customer behaviour. With investment in customer analytics now essential for all businesses, the key challenge faced by companies is to understand how best to collect and translate this data into actionable insight.

The Customer Analytics Innovation Summit – co-located with the Big Data & Analytics for Retail Summit - will unite 20+ industry leading speakers and 100+ high-level analytics executives over two days of interactive discussion, engaging workshops and unparalleled networking opportunities. This summit is known for its interactive nature, connecting attendees with leading organizations, and offering a unique platform to share and discuss key challenges.

Alison Burnham, Vice President of Pricing & Analytics at ScoreBig, will discuss her experience in ‘Leveraging ‘Name Your Price’ Data to Inform Pricing Strategy’, focusing on how e-commerce allows for greater pricing optimization in order to create more streamlined customer experience and products. Tiziano Cembali, Senior Director of Consumer Analytics at Luxottica will divulge the story of the ‘Analytics Behind Luxottica’s CRM Journey’, covering the different stages of their evolution into an analytics-driven company including challenges faced, current results and plans for the future.

In addition to ScoreBig and Luxottica, speakers from Microsoft, Sears, AirBnB, eBay and many more will share their expertise on driving the global success of their brands through the smarter use of analytics.

“Presentations will cover a range of the most pressing issues and challenges that are facing analytics practitioners on a daily basis,” said Matthew Baron, International Events Director at the Innovation Enterprise. “The diverse speaker lineup will leave attendees with the inspiration and depth of knowledge to drive their teams forward.” All summit content will also be available post-summit via ieOnDemand.

As an exclusive Easter promotion, secure a pass before this Friday, April 10, and use the exclusive discount code ‘EASTER200’ to save $200 on all two-day passes. For a complete list of speakers, presentations and registration details, please visit: http://theinnovationenterprise.com/summits/customer-analytics-innovation-chicago-2015

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About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Olivia Timson
Innovation Enterprise
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