It emphasises the striking, modern lines of the Peugeot 208, reinforcing its dynamism and elegant design.
(PRWEB UK) 8 April 2015
• Unique textured paint launched on new Peugeot 208
- Two contemporary colours which are subtly granular to the touch
- Priced at £645 – exactly the same as pearlescent paint
- More personalisation options including exterior and interior packs
- Part of a range of enhancements to 208, including new technology and improved engines
Peugeot’s reputation for striking exterior design is second to none. With the eagerly anticipated arrival of the new Peugeot 208, on sale from June, the brand is launching a world-first technology for a production vehicle – a unique ‘textured paint’ finish.
Exclusive to the popular supermini and further evidence of the sophisticated style now running through its entire Peugeot model range, distinctive textured paint adds a contemporary twist to the idea of customer choice and individual personalisation.
The textured paint is currently available in two colours, Ice Grey and Ice Silver. For even greater individuality, cars can be specified with an optional Lime Yellow or Menthol White personalisation pack. These are available for the exterior, interior or both.
On offer from launch in June, textured paint offers several benefits. First and foremost, it emphasises the striking, modern lines of the Peugeot 208, reinforcing its dynamism and elegant design.
Secondly, the texture – which is subtly granular to the touch – is more hard-wearing and easier to care for than conventional matt paint. It offers exceptional resistance to micro-scratching and doesn’t suffer through frequent car washing.
Thirdly, because it is applied by production robots at the advanced Poissy manufacturing plant in France, outstanding quality is guaranteed for the lifetime of the car.
Peugeot textured paint is a world-first on a volume production car and is backed by an international patent which is the result of almost four years of technical development. While the initial coats of anti-corrosion, primer and colour base remain the same as for conventional metallic paint, the innovation is in the composition and application of the lacquer. It features fine particles of silica and micro-balloons of polyamide; the former give the paint its matt appearance, toughness and granular properties, the latter creates its special texture.
Throughout the history of motoring, unique exterior finishes such as these have only been available on limited edition models, or as a very expensive premium hand-applied option. For the new Peugeot 208, it will cost exactly the same as pearlescent paint – at just £645.
The colour palette for the new Peugeot 208 comprises 13 shades that meet the growing customer demand for differentiation and exclusivity. They include:
- 2 textured colours (new Ice Grey and new Ice Silver)
- 2 solid colours (Bianca White and Hurricane Grey)
- 7 metallic colours (new Orange Power, Aluminium, Shark Grey, Nera Black, Virtual Blue, Twilight Blue, Rioja Red)
- 1 pearlescent colour (Satin White)
- 1 distinctive ‘Coupe Franche’ design (textured Matt Black / Lacquered Red, exclusively available on the 208 ‘GTi by Peugeot Sport’)
Also making their debut on the new Peugeot 208 are two personalisation packs, an optional extra for both the exterior and interior of the car. They are factory-fitted options and available on Allure trim level and above. The Menthol White pack gives the 208 a touch of elegance, while the Lime Yellow pack is bright, modern and fun. Both feature various elements in the pack colour, including:
- ‘Equalizer’ grille with 3D-effect coloured markings
- Gloss black grille surround
- Gloss black front fog lamp finishers with laser-engraved coloured line
- Coloured front and rear Peugeot lettering
- Nera Black door mirror shells and coloured side repeaters
The Menthol White and Lime Yellow packs can also be specified for the cabin interior, independent of the exterior pack chosen. Details include:
- Sport seats in prestige leather effect trim and Oxford cloth, with coloured stitching
- Armrests in the door panels with coloured stitching
- Coloured front and rear door handles
- Coloured blade below the instrument panel
- Coloured dashboard moulding
- Perforated full-grain leather steering wheel with coloured stitching
- Gear lever gaiter with coloured stitching
- Satin chrome air vent finishers
- Passenger’s seat height adjustment
New Peugeot 208: enhanced desirability with strong attention to detail and high-quality
Revealed to the general public during the recent 85th Geneva Motor Show, the new Peugeot 208 goes on sale across Europe from June. Range enhancements are the result of a comprehensive programme of developments, which include new technology such as Active City Brake and a rear view camera, added for greater comfort and safety.
The 208 is available with four new engines featuring class-leading PureTech petrol and BlueHDi diesel Euro 6-compliant technology, plus a new and impressive quick-changing EAT6 automatic gearbox. All are both economical and powerful.
The exterior design has become sleeker due to a larger grille design with new black and chrome two-tone lights that have a distinctive new LED light signature.
Inside is a new soft-touch dashboard material, white back-lighting for the instrument panel and blue LED light guides for versions equipped with a panoramic roof.
Following the lead of Peugeot award-winning 308 and 508, the new 208 range can now be specified in the new GT Line finish, a design influenced by the sporty looks of the performance GTi model.
The Peugeot brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles. Since then, over 60 million vehicles of many different shapes and sizes have been sold. Demonstrated through its Brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries, has 10,000 franchised dealers and is recognised for the quality and design excellence of its products.
Peugeot In The UK
The UK is Peugeot’s third largest sales market with its Headquarters located in Coventry. Peugeot in the UK has an eight-model car range with the majority identified by numbers, now and moving forward, ending in the lucky-number ‘8’ – with the 108, 208, 308, 508, 2008, 3008, 5008 and RCZ Sports Coupé.
The 208 is currently the best-selling Peugeot model, available in 3- and 5-door Hatchback body styles.
Peugeot UK Communications Contacts
Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309 | M: +44 (0) 7836 362859 | E: andrew(dot)didlick(at)mpsa(dot)com
Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215 | M: +44 (0) 7880 786596 | E: kevin(dot)jones(at)peugeot(dot)com
Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216 | M: +44 (0) 7767 490420 | E: louise(dot)dowling(at)peugeot(dot)com
Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry(dot)livesey(at)peugeot(dot)com
Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig(dot)morrow(at)mpsa(dot)com
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Peugeot UK website: http://www.peugeot.co.uk