Destination Kohler Celebrates History of Brewing with Festival of Beer

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May 29-31, Showcasing Established and New-to-the-Market Breweries

Kohler Festival of Beer

Celebrate the history of brewing with beer fans and breweries from around the country at the 7th annual Kohler Festival of Beer (#KohlerBeerFest) on May 29-31, at Destination Kohler. The Village of Kohler comes alive with festive bands, food pairing events, tastings, a beer run, home brew competition, and flowing taps all weekend at the Midwest’s premiere beer festival.

The brew-themed weekend taps the summer beer festival season by congregating a roster of new and established breweries from Wisconsin and beyond. The new-to-market brews headlining this year’s festival include: Ballast Point Brewing and Spirits Company (San Diego, Calif.), Deschutes Brewery (Portland, Ore.), Seattle Cider Company (Seattle, Wash.), Une Annee Brewery (Chicago, Ill.) and UINTA Brewery (Salt Lake City, Utah). Celebrated fest favorites include presenting sponsor Shock Top (St. Louis, MO), Goose Island (Chicago, Ill.), Hinterland (Milwaukee, Wis.), Leinenkugel’s (Eau Claire, Wis.), New Glarus Brewing Co. (New Glarus, Wis.) and Sheboygan County’s own 3 Sheeps Brewing Co. (Sheboygan, Wis.) A complete list of participating breweries is available online at http://www.DestinationKohler.com/beerfestival.

“The combination of new breweries alongside time-honored favorites with a long-history of brewing, paired with amazing food creates a beer event unlike any other in the Midwest,” said Judd Adelman, Wirtz Beverage Wisconsin District Manager. “This festival is the perfect way to commence the outdoor beer festival season.”

In keeping with fest tradition, the schedule of beer-centric events features both new events and signature favorites. On Friday evening the sun will go down as the tunes crank up at Hops at the Shops ($42) on the Lakeside Patio at The Shops at Woodlake Kohler from 8-10:30pm. This year fest-goers get exclusive tastings of high-end and limited-availability brews at the V.I.P. (Very Important Pours) Beers and Cheese ($24) event at the Kohler Design Center from 7-8pm on Saturday.

Signature events include the Lobster Boil ($55) at The Wisconsin Room, Beer Pairings Dinner ($123) at The Immigrant, the Kohler Beer Run (early registration $39.40/$49.40) hosted by Shock Top Brewing Co. and Race Day Events, Beer and Bloodies Tasting Event (a la carte pricing) at the Shock Top Beer Garden, Beer & Chocolate Pairing ($26) at Craverie Chocolatier Café, Shorts and Chefs ($45) on the Lakeside Patio at The Shops at Woodlake, Cheers to Beers ($75) at the Kohler Design Center, a farm-to-table inspired Beer Lovers Brunch ($36) at The Wisconsin Room and Home Brew Competition ($28). Festgoers and the general public can toast the Kohler Festival of Beer at the all-day outdoor Shock Top Beer Garden on Saturday from 10am to 8pm sampling a variety of seasonal brews. A complete list of events is available online at http://www.destinationkohler.com/beerfestival

Tickets are available for purchase online at http://www.KohleratHome.com or by calling 1-800-344-2838 with prices starting at $26. Complimentary tastings and experiences are scheduled throughout the weekend.

The Kohler Festival of Beer Weekend hotel package includes accommodations for two nights on May 29-31, and tickets to Hops at The Shops, Kohler Beer Run, Shorts & Chefs, Home Brew Competition, VIP Beers and Cheese and Cheers to Beers. Rates at The American Club starting at $578 per person and at Inn on Woodlake starting at $422 per person (based on double occupancy). To book a package, call (855) 444-2838.

Runners are encouraged to reserve the Run & Cheers hotel package that includes a two-night stay on May 29-31 at The American Club or Inn on Woodlake and entry into the 3rd Annual Kohler Beer Run and Cheers to Beers. Rates starting at $297 per person based on double occupancy. To book a package, call (855) 444-2838.

For reservations, please call 800-344-2838 or visit http://www.DestinationKohler.com for more information. Stay up to date on resort news and happenings on Facebook http://www.facebook.com/americanclub and on Twitter, http://www.twitter.com/theamericanclub.

About Kohler Co. Hospitality & Real Estate Group
The Kohler Co. Hospitality & Real Estate profile includes The American Club, boasting the first and only Forbes Five-Star hotel property in Wisconsin, and world-renowned championship golf courses Whistling Straits and Blackwolf Run. Acquired in 2004, its sister property, The Old Course Hotel, Golf Resort & Spa in the birthplace of golf, St Andrews, Scotland, is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world.

About The American Club resort
The American Club resort, a 2015 Forbes Five-Star Recipient and the Midwest’s only AAA Five-Diamond resort-hotel was named #3 Golf Resort in North America, by Golf Digest Magazine. The resort is one of only 48 hotels in North America with both the Forbes Five-Star and AAA Five-Diamond distinction. Kohler Waters Spa in Kohler, Wisconsin is the first and only Forbes Five-Star spa in Wisconsin and one of 48 spas worldwide to hold this distinction. The resort features 12 dining establishments from the Forbes Four-Star Immigrant Restaurant to traditional pub fare at Horse & Plow and rustic Italian at Cucina. The resort is located in the Village of Kohler, Wisconsin, one hour north of Milwaukee and two and a half hours north of Chicago.

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Debbie Richter
Kohler Co.
+1 920-451-4468
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