Palm City, Florida (PRWEB) April 09, 2015
Ari Kuperman an Israeli based Jewelry designer has recently begun a social media campaign to get the word out about his handmade jewelry.
Ari has been handcrafting jewelry for over 30 years and has a large following of loyal clients. While he is doing well with his client base and retail sales, Ari has seen a migration over to web based sales in the fashion and jewelry industries.
Ari has launched several websites to keep up with the trend and is working to grow his online presence. Still, Ari’s main focus has been on jewelry creation and designs. Ari explains: “I’m passionate about designing jewelry. I love it!!! Leave me alone in my studio and let me create all day and I’m fine.”
One of Ari’s most successful online ventures has been on his and his wife’s Lisa’s Etsy store, SmoochyAngles. Etsy is an e-commerce website that focuses on the artist community by selling their handmade and vintage items. “I have been doing well on Etsy, but as I looked at other seller’s statistics I realized the there is even more potential to grow my business and unique line of jewelry.”
To help him expand his vision of building a robust online alternative to conventional retail sales, Ari enlisted the help of his lifelong friend Jay Kohn. Jay is the former Sales and Marketing manager of StudioSabra. StudioSabra operated a website that concentrated on selling Israeli jewelry. “At StudioSabra, we were working with several Israeli artists. Working with so much talent was rewarding, the problem was that we lost focus and were not putting out a distinctive line or brand.” Says Jay. “With Ari, there won’t be this problem. It is much simpler to focus on and promote one artist and one distinct line of jewelry. Ari’s product is exceptional! I just need to work on expanding his exposure on the social media networks and get a buzz going. The goal of course is to get Ari the recognition he deserves as one of Israel’s most talented jewelry designers”
Ari Kuperman designs an eclectic mix of fashion forward jewelry. From humble beginnings, Ari started making jewelry out of shells and wire while living in the Sinai desert. From there his interests grew and he became an apprentice to a well known jeweler. Eventually he branched out to create his own original designs. Ari’s inspirations come from nature, architecture, and industrial design. His pieces have a hard raw edge in a delicate form. Ari has sold to TJ Max, TK Max in England and Winners in Canada, his most famous client thus far is Stevie Nicks.
Where to find Ari Kuperman’s jewelry:
Etsy store SmoochyAngels.
Get updates on twitter at: https://twitter.com/arikuperman