Wayin Integrates Facebook APIs to Provide Actionable Social Content for Marketers, Media

Share Article

Wayin now gives users access to public Facebook content for search and display

Social media analytics and display company, Wayin, has integrated with Facebook’s Media Solutions APIs to give brand marketers and media outlets the ability to access public Facebook and Instagram content within the Wayin platform.

Wayin, which already integrates with public Twitter content, gives marketers and media outlets the power to discover, analyze, and display social media conversations in real time. As real-time marketing built upon social media insights becomes the norm for companies, Wayin provides the ability to not only discover relevant content across Twitter, Facebook and Instagram with social search, but also act on findings in a meaningful way.

“Brands are starting to act more and more like publishers. Marketers have an interest in uncovering important social media conversations and reacting with relevant content creation in real time,” said Elaine Feeney, CEO of Wayin. “With our Facebook integration, Wayin gives them the power to do this across major social platforms. Marketers are able to find within seconds who is driving certain topics and form an understanding of the context around conversations to act on the news in an effective way.”

For marketers, the ability to act on relevant social content is what brings social marketing full-circle to meet overall business goals. Without a way to tie social media efforts to sales, web traffic or other metrics, it’s difficult to monitor a return on investment for these efforts. Marketing customers use Wayin in a variety of ways, like with in-store screens displaying public consumer-generated content, or on owned sites that aggregate relevant conversations based on hashtags or keywords.

Similarly, news outlets use Wayin to engage and educate audiences with relevant social content. The platform gives producers the power to display viewer-generated public social content on air in real time to accompany breaking news stories.

Public Facebook and Instagram data is now incorporated into Wayin’s search bar for all users. Users can select from Facebook, Instagram or Twitter when conducting initial hashtag or term searches. All content, regardless of platform, can be used for Wayin’s display capabilities.

About Wayin
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action.

Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. http://www.wayin.com, @wayin

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelsey Gunderson

Karinn Koback
Wayin
303-916-3355
Email >
Visit website