Energy Services Company Helps Texas Residents Avoid Overpaying For Electricity

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Energy Simply’s new web tools help Texans save on electric bills

On average we can save Texans $50 every month.

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Energy Simply (, an energy services company dedicated to helping Texas consumers choose the right electricity plan, debuted dynamic new tools for its web-based services. The enhancements include a Savings Calculator, Explainer Video, and How it Works Page, as well as a streamlined sign-up process.

“Texas consumers are paying too much for their electricity,” stated Energy Simply President and Co-Founder Jordan Hobfoll. “On average we can save Texans $50 every month, but we’ve saved some of our customers much more.”

Choosing the right electricity plan is confusing and time-consuming. Retail electric companies make it even more difficult by offering teaser rates and expensive fees. Energy Simply takes the pain and frustration out of choosing the right plan by doing the work for their customers. Energy Simply employees use proprietary modeling to constantly sort through thousands of electricity plans, choosing the perfect plan for each of their customers - either the cheapest or cheapest 100% renewable based on customer preference.

“Our new explainer video and web tools make our services even easier to understand and access,” said Hobfoll. Consumers can go to to view the minute and a half, animated video. By entering basic information about their electricity usage into the Savings Calculator they can see exactly how much money they’ll save each month. The sign-up process is completed in 3 easy steps: (1) enter contact information, (2) enter billing information, and (3) upload a copy of a recent electricity bill. Energy Simply confirms their plan and then signs them up - including auto-pay if the customer desires. Consumers can also learn more about how the process works on the How it Works page; they can read customer testimonials or learn about the Texas Electricity market on the Energy Simply Blog.

President and Co-Founder, Jordan Hobfoll graduated with an MBA from UT-Austin and is a former electric power industry consultant based in Houston. He came up with the idea for Energy Simply after missing his electric plan expiration and getting charged unbelievably high rates. “We feel close to our customers, because the idea for the company was born out of our own frustrating experiences with power companies in Texas,” said Hobfoll. Chief Operating Officer and Co-Founder Gideon Blustein has led marketing, public relations, and political campaigns of all shapes and sizes. He was motivated to help people choose cheaper and renewable electricity plans in deregulated states such as Illinois and Texas. Chief Technology Officer and Co-Founder Rob Dolin has more than a decade of experience as a project manager in the tech industry. He uses those skills to make sure that Energy Simply’s analysis is top notch and that customer information is always safe and secure.


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Jordan Hobfoll
Energy Simply
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since: 06/2014
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