Shanghai to Host LocWorld – Conference Examines the Internet of Things

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LocWorld, the leading conference for international business, translation, localization, and global website management will be held in Shanghai, April 13-15. The conference examines the Internet of Things.

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LocWorld is the leading conference for international business, translation, localization and global website management.

The organizers of the conference and exhibition, LocWorld, are producing an Asian version of the event in Shanghai, April 13-15. LocWorld27 Shanghai brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe Systems, Baidu, Hewlett-Packard, IBM, Lenovo, Microsoft, Salesforce, SAS Institute and many others. More than 200 delegates representing all manner of industries are expected to attend.

According to Donna Parrish, publisher of the magazine MultiLingual and co-organizer of LocWorld, the event is valuable for people responsible for communicating across the boundaries of language and culture. “Our program consists of proven strategies on managing multiple language content, translation tools, quality control, and launching websites and products for multiple languages.”

Ulrich Henes, the conference co-organizer and president of The Localization Institute, says, “Shanghai is an important trade and financial center with a vibrant history. It also offers a unique blend of cultures as well as traditional and modern customs. Attendees are going to enjoy a program that offers multiple opportunities for learning with some excellent networking opportunities.”

Kaiser Kuo, director of international communications at Baidu, China’s leading search engine, will deliver the keynote, “Innovation for the Next Billion: How Serving the Underserved Drives Technological Progress,” during which he’ll discuss the valuable lessons Chinese tech companies have learned about how hyper-localization and serving the needs of traditionally underserved people can be an impetus for innovation.

The preconference day will include preconference sessions that include an introduction-to-localization workshop, terminology workshops and more.

Attendees may choose from six tracks during the main conference: Global Business, Advanced Localization Management, Tech, Localization for Asia, Translation Automation and Unconference.

Some highlighted presentations include:

  • Building the Case for Global Readiness
  • Rapid Translation and Twitter: Crunching the Hunger in Understanding Your Digital Data
  • Global Search, The World Beyond Google
  • India: Internet Changing Lives and Roles of Local Languages
  • Localization of Chinese Games
  • Innovation of Language Services in the Mobile Internet Era

The full conference program is available at

This conference also represents an opportunity for executives and managers to review the best products and services in the exhibit hall.

LocWorld27 Shanghai sponsors include: Lionbridge, China Translation and Publishing Co., Ltd, EC Innovations, Inc., CSOFT International, Ltd., Moravia, Translators Association of China and Vesey Creative.

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