Mobile Precision Ag Player AgDNA Launches $2.4M Campaign on AgFunder

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AgDNA, an Australian precision agriculture company, is launching a $2.4 million financing campaign on AgFunder, the equity investing platform for agriculture and agriculture technology (agtech). AgDNA has already entered the US market and will use funds to drive its US and global expansion.

AgDNA, an Australian precision agriculture company, is launching a $2.4 million financing campaign on AgFunder, the equity investing platform for agriculture and agriculture technology (agtech). AgDNA has already entered the US market and will use funds to drive its US and global expansion.

AgDNA has developed the world’s first automated data processing and analytics platform to deliver agronomic insights from in-field farm machinery directly to grower’s smartphones and tablets. The company has proven and scalable cloud-based mobile data management technology that’s being used in 156 countries to manage 67,000 fields with a total of 2.8 million acres under management.

With farming growing smarter, there’s so much disparate on-farm data being amassed from precision ag equipment, and it’s often tough to capture what matters and weed out what doesn’t. Paul Turner, the CEO of AgDNA, has a term for this overabundance of information: “data overload.”

“You’d be hard pressed to find another system that does what AgDNA does—automating data collected from farm machinery and drawing meaningful insights from that information—and at this level of sophistication,” said Turner, who has spent the last 15 years in the precision agriculture industry before starting AgDNA in 2013.

The company's core product is a Platform-as-a-Service (PaaS) white label solution supplied to global equipment dealer networks for major agriculture OEMs. It has world-wide data licensing agreements with the top OEMs (e.g. Deere, Case), representing over 80% of large scale farm machinery. AgDNA’s target market is 6 countries covering over 500 million acres with an estimated equipment dealer network of over 3,000 stores. The company also has a widely adopted consumer facing app for Apple and Android.

AgDNA’s solution fits into a larger story about agriculture. Agriculture has undergone four revolutions, said Turner. The first was mechanization, followed by plant nutrition, and then genetics. The fourth, he says, is data. “The data revolution is going to maximize the benefits of the first three.”

“We are excited to be hosting AgDNA on AgFunder as they are uniquely positioned as partner to the biggest names in farm equipment manufacturing to deliver their cloud based data analytic technology to farmers around the world,” said Michael Dean, co-founder and head of origination at AgFunder.

AgDNA will be hosting a webinar on Thursday, April 9 at 4:00pm PST for Accredited Investors interested in learning more about the opportunity. To learn more about AgDNA, visit http://agfunder.com/listings/agdna or sign up for the webinar at http://agfunder.com/webinar/agdna.

About AgFunder

AgFunder is the world’s first equity-based investment platform created specifically to connect Accredited Investors with world-class agriculture and agtech investment opportunities from around the globe. Every project featured on AgFunder is evaluated for its economic and technical merits by our expert team of agriculture and business experts, providing potential investors access to some of the most promising agriculture investment opportunities. For more information, visit http://agfunder.com.

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Contact: Melissa Tilney, melissa(at)agfunder(dot)com
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AgDNA is engaged in a Rule 506(c) offering, and securities are only available to verified Accredited Investors. This communication may include “forward looking information” and actual results may vary from estimates or expectations stated herein.

Securities offered through WealthForge, LLC, member FINRA/SIPC. AgFunder is not a registered broker-dealer and does not give investment advice with respect to any securities. The offerings listed are offered by the applicable Issuer. AgFunder has not taken any steps to verify the accuracy of the information provided on the offerings that are listed. AgFunder takes no part in the negotiation of the transaction and no securities are executed through the AgFunder platform. AgFunder receives no compensation in connection with the purchase or sale of securities. Testimonials may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success. Hyperlinks to sites outside of our domain do not constitute an approval or endorsement of content on the visited site. Past performance is not an indication of future results.

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Melissa Tilney, Head of Marketing
AgFunder
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