Brand Fever Perfects Collaboration Between Designers and Developers

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Agency Provides Tip Sheet on Do's and Don'ts of Website Creation

As a brand and marketing agency with a hybrid team that strives to create engaging experiences both online and off, Brand Fever understands the value of collaboration, particularly when it comes to the nitty-gritty execution of a creative vision. Nowhere is this more apparent than in the creation of websites – when developers translate a static design into a functional, interactive experience.

Through a process of trial and error, Brand Fever has arrived at a collaboration process that enables everyone involved in the execution of a project – designers, developers, and account managers – to collectively produce work of the highest caliber in order to move the needle for our clients.

Access the helpful list of do’s and don'ts for successful collaboration in the website creation process here: http://bit.ly/1FiBMTd

First, development and design decisions should be grounded in research that clearly identifies the target, current client pain points, and how to address those. Establishing the criteria for success early on lays the foundation for honest communication and feedback along the way – and that extends to setting realistic expectations, both in terms of capabilities and timelines.

To combat inefficient project management – a surefire way to create animosity between designer, developer, and account management camps – Brand Fever embraces an agile workflow to connect designers and developers and to prevent unexpected holdups that occur in a more isolated, sequential approach.

These tactics, in tandem with a commitment to practicing flexibility and a lack of territorialism are essential in fostering effective relationships among designers and developers.

About Brand Fever
Since 1997, Brand Fever has worked at a fever pitch to become a source of bold ideas, visionary talent, and fearless leadership. A brand and digital marketing firm that thrives on a culture of collaboration and innovation. Our team transforms intelligence into brand strategy, and creates well-executed brands across all media platforms, positioning them for long-term success. Based in Atlanta, Brand Fever executes with creative excellence online, offline, and mobile. For more information visit: http://www.brandfeverinc.com

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Vicky Jones
Brand Fever
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