MyBuys and the e-tailing group Explore 7th Annual Personalization Survey Findings in Upcoming Webinar

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Lauren Freedman and Chip Overstreet will explain how retailers can meet rising consumer expectations for more contextual communication across devices and channels.

MyBuys, the leading provider of coordinated personalization solutions for display ads, email, websites and mobile, will host an exclusive webinar with the e-tailing group, “Findings from our 7th Annual Consumer Personalization Survey” on April 16 at 1 p.m. EDT.

Led by Lauren Freedman, president of the e-tailing group, and Chip Overstreet, SVP Marketing, Corporate and Business Development of MyBuys, this webinar will share findings and takeaways from their joint 7th annual personalization survey. Attendees will gain a better understanding of why personalization has become an expectation at every step along the consumer path to purchase and how retailers can cater to consumers’ desire for more relevant communication across all the devices on which they shop.

Discussion will focus on three key themes that emerged from the study, including:

  •     It’s a given: personalization must be in play
  •     Personalization is critical across every touch point
  •     Cross-channel efforts pay off online and in store

“Customer receptivity to personalized marketing has come a long way since our first personalization survey seven years ago,” said Rita Brogley, president and CEO of MyBuys. “Lauren and Chip will share their expert insight into what this survey says about how personalization affects shopping behavior and will draw a number of conclusions for retailers and marketers to consider when implementing their own personalized marketing strategy.”

Freedman has more than 20 years of ecommerce experience and is a recognized and well-respected figure in omnichannel retail. She founded the e-tailing group in 1993 and has since developed the company into one of the premier ecommerce consultancies. Overstreet has spent the last 20 years as a marketing and business development executive for B2B software services, including 10 years developing and delivering solutions for ecommerce, internet advertising, marketing and SaaS at MyBuys.

MyBuys builds comprehensive profiles based on individual shopping behavior and uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations for retailers. In 2014 the company was named the #1 personalization provider to the Internet Retailer Top 500 for the sixth year in a row. Eighty-five of the IR 500 and ninety-eight of the IR second 500 named MyBuys as their personalization provider.

To register for the webinar, visit

About MyBuys
MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor and New York. Visit for more information.

About the e-tailing group
The e-tailing group is a niche ecommerce consultancy that helps merchants deliver the right customer experience on their websites and across all of their channels while adeptly assisting technology companies to create and execute go-to-market strategies that simultaneously educate the retail community and deliver cost-effective thought leadership and lead generation. For more background about our research or for additional information on the e-tailing group, visit

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