We are proud to play a key role in Rufus Labs’ launch into a competitive space of wearables as we generate significant media awareness with a strategic thought leadership and product-centered media relations campaign.
Los Angeles, CA (PRWEB) April 08, 2015
Wearable technology company Rufus Labs has selected Los Angeles technology public relations firm PMBC Group as its agency of record. PMBC Group will be responsible for publicizing the revolutionary Rufus Cuff wrist communicator and positioning Rufus Lab co-founders Gabe Grifoni, Travis LaBerge, Paula Odysseos-Panayiotou and Matt Goldman as thought leaders in the wearable technology industry.
“We are proud to play a key role in Rufus Labs’ launch into a competitive space of wearables as we generate significant media awareness with a strategic thought leadership and product-centered media relations campaign,” says Ola Danilina, CEO and founder of PMBC Group.
More than just a smartphone accessory, the Rufus Cuff is a full-featured device that connects to iPhone and Android smartphones via Bluetooth as well as working standalone using built-in Wi-Fi. The Rufus Cuff comes with 16GB storage (upgradable to 64GB), a battery four times the capacity of a typical smart watch battery and a 3.2 inch wide screen. The Rufus Cuff has practical consumer applications including hands-free audio and video, voice control and full keyboard for messaging, as well as controls for local- and Bluetooth-connected music. On board GPS, accelerometer, gyroscope and compass allow users to track runs, manage fitness goals and get directions. The notification center provides Rufus Cuff wearers instant access to all their communications and can notify a wearer if they leave their connected smartphone behind.
For the industrial user, the Rufus Cuff provides hands-free use for emergency responders and service providers with worker safety and vitals monitoring, video calling for remote collaboration and GPS/iBeacon geo-location for tracking and maximizing worker efficiency. Rufus Labs is collaborating with several key software providers to customize and integrate specialized, elite software for emergency responders and other relevant industrial sectors.
The Rufus Cuff is available for pre-order now in a variety of colors and upgrade options. Deliveries will begin later this summer.
About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com
About Rufus Labs
Rufus Labs is the creator of the Rufus Cuff, a full-featured device that can connect to smartphones or Wi-Fi to be used as a standalone device. The wearable has practical consumer applications as well as unique solutions for the industrial sector. Founded in 2013, the Los Angeles-based company was co-founded by Gabe Grifoni, Travis LaBerge, Paula Odysseos-Panayiotou and Matt Goldman to lead the wrist revolution. For more information please visit http://www.RufusLabs.com.