Epson America Goes Local with Revenew’s Marketing Platform

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Epson America Selects Revenew’s Marketing Platform after Generating Significant Dealer Engagement at the Local Level

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“There is an opportunity for companies to generate tremendous revenue by investing in local retailers who need marketing support."

Revenew, Inc., a local marketing management platform, recently announced that after a very successful pilot of its platform, which yielded higher levels of dealer engagement, Epson America, Inc. chose to use the Revenew platform to manage distributed marketing efforts for the custom and specialty product dealers of the Pro Cinema Division.

As part of the pilot program, Epson America was seeking to address the common issue of getting local retailers to utilize marketing resources. According to research conducted by SiriusDecisions in 2015, less than 20 percent of channel partners consistently visit supplier portals, which leaves suppliers like Epson America searching for ways to improve partner engagement.

The pilot program was opened up to retailers who were not fully utilizing the marketing resources that Epson America provided. The pilot resulted in a massive uptick in partner engagement and utilization of marketing resources. In fact, in less than five weeks, over 75 percent of the retailers were fully engaged and running Epson marketing campaigns from the Revenew platform.

“We are constantly looking for ways to offer our dealers more visibility at their level and as a result, elevate the Epson brand while engaging over 3,000 dealers,” said Jason Palmer, marketing manager of Epson America. “The pilot demonstrated that the Revenew platform is a very user-friendly way for local retailers to get in front of as many consumers in their online markets as possible.”

“In Epson’s case, local dealers needed marketing support, not a marketing degree, and we designed our platform to deliver just that,” said Nasrin Thierer, founder and CEO of Revenew. “With our platform, suppliers can fully support the independent channel by distributing pre-packaged campaigns that can be used by dealers to create co-branded content. It gives smaller dealers the ability to have a presence in the digital marketing dialogue.”

Following the engagement and success that Epson America saw at the local level, they signed on to provide Revenew platform access to all direct dealers in their Pro Cinema Division. With this partnership, Epson America can enable local marketing at scale by giving authorized dealers the ability to leverage co-branded content at the click of a button.

“There is an opportunity for companies to generate tremendous revenue by investing in local retailers who need marketing support,” said Thierer. “We’ve put years into perfecting our platform architecture to optimize that investment and we are proud to partner with Epson America to arm retailers with a comprehensive and effective marketing solution that will generate revenue for Epson and their dealers.”

About Revenew, Inc.
Revenew is a local marketing management platform – bringing control, transparency and a holistic view to localized marketing. Revenew allows brands to manage the chaos of local marketing by controlling the flow of content, data, and funds while maintaining total visibility at all levels of distribution. With Revenew, enterprise brands are able to distribute marketing at scale; empowering local affiliates to market, compete, and grow locally.

To learn more, visit http://www.revenew.com or call 1-877-794-8556.

About Epson
Epson offers an extensive array of award-winning image capture and image output products for the consumer, business, photography, and graphic arts markets. The company is also a leading supplier of value-added point-of-sale (POS) printers and transaction terminals for the retail market. Founded in 1975, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. Epson America, Inc. is headquartered in Long Beach, Calif.

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Lucas Bezerra
Edelman
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