It’s a glowing testament to the hard work of our team, and our commitment to make native advertising easily accessible and scalable for the entire industry.
New York, NY (PRWEB) April 09, 2015
TripleLift, the native programmatic platform, today announced it has been honored with two industry achievements. TripleLift’s native advertising campaign for Scotch-Brite™, one of 3M’s strongest consumer brands, won the Internet Advertising Competition’s award for Best Consumer Goods Online Ad. Simultaneously, The Drum Digital Trading Awards nominated TripleLift’s native programmatic platform as a finalist for the Best Overall Technology Platforms for Programmatic Trading.
The annual Internet Advertising Competition awards, now in its 13th year, are produced by the Web Marketing Association to honor excellence in online advertising. TripleLift’s award-winning native advertising campaign for 3M’s Scotch-Brite seamlessly integrated the brand’s beautiful visual content alongside contextually relevant environments, ensuring the message matched the unique look and feel of hundreds of sites on which it appeared. The result was beautifully integrated ads that looked unique to every site, bringing scale to native, and delivering a substantial increase in engagement.
TripleLift was also selected as a finalist in The Drum’s Digital Trading Awards. Now in it’s second year, the awards – which showcase companies that bring clarity and transparency to the development of programmatic trading – are focused on how the market can improve the perception of programmatic and encourage marketers to adopt new technology. TripleLift’s technology platform made the short-list of finalists for the Best Overall Technology for Programmatic Trading by its ability to help advertisers and publishers effortlessly execute native advertising at scale.
“We’re honored to be recognized for such prestigious achievements,” said Moritz Loew, TripleLift’s SVP of Global Sales. “It’s a glowing testament to the hard work of our team, and our commitment to make native advertising easily accessible and scalable for the entire industry.”
TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that that match the unique look and feel of a publisher’s website. Accessible via the industry’s first real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and joined Forbes list of Most Promising Companies in America in 2015. For more information, please visit http://www.triplelift.com.