My Shiney Hiney® Debuts Retail Location

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Local Businessman Takes Invention to Retail

My Shiney Hiney

"There are brushes for your feet, face and back, and you don’t want to use those same brushes on your rear end or vice-versa," said Ernie Peia, CEO.

My Shiney Hiney® LLC., the renowned brand in personal cleanliness products, today announced that it has opened its first-ever retail location at the Willowbrook Mall in Wayne, New Jersey. The retail kiosk features the full line of My Shiney Hiney products and delivers an unmatched consumer experience with a product showcase as well as samples.

The brainchild of local businessman, Ernie Peia, the My Shiney Hiney line is an invention of necessity. After years of research and product development, Peia has manufactured the industry’s first high-quality, at-home personal hygiene system specifically for one of the hardest to reach places, the rear end.

“I thought of this years ago and realized there really wasn’t much like it on the market. There are brushes for your feet, face and back, and you don’t want to use those same brushes on your rear end or vice-versa. I spent years working on finding just the right bristles for the brush and right handle to so that the entire experience was comfortable and left people with a long lasting clean feeling,” says Ernie Peia, CEO of My Shiney Hiney® LLC.

Highlights of the My Shiney Hiney kiosk will be samples of each cleansing cream as well as displays of the individual brushes. After being offered exclusively online since November 2014, demand for the popular rear-end cleansing brush has exceeded expectations and a small targeted retail location like the Willowbrook Mall offers an elite shopping experience with high end retailers which is a perfect match to showcase one of the up and coming personal-hygiene tools of the year. Willowbrook Mall is located at 1400 Willowbrook Mall in Wayne, New Jersey.

The My Shiney Hiney® products that will be displaying includes:

  •     The My Shiney Hiney® Brush Set that comes with applicator brush, three medium bristle replaceable brush heads, a suction cup shower holder and the finger brush for an even more intimate cleanse. Available in four colors and a selection between two different bristle options.
  •     My Shiney Hiney® Cleansing Creams come in three unique scents: Lemon Verbena, Citrus Ginger and Passion Fruit. By delivering an enriched cleansing experience, My Shiney Hiney® Cleansing Creams leave skin with a long lasting, fresh smelling rear-end.

▪    My Shiney Hiney® Skin Whitening Cream is the final step to this comprehensive cleansing system. Blended with enhanced ingredients, My Shiney Hiney© Whitening Cream can be applied to fade and whiten dark skin for a more even complexion, all while conditioning and soothing the skin for a moisturized and calming effect.

All of the My Shiney Hiney© products are available and can be viewed at or for more information, call (844) 694 4639.

My Shiney Hiney© is an exclusive personal cleanliness company that formulates, manufactures, markets and distributes private label and branded personal hygiene products. My Shiney Hiney© is scientifically formulates and develops goods with quality ingredients and superior design. My Shiney Hiney© products are sold online and distributed throughout the United States and internationally. Visit the My Shiney Hiney© website at for more information.


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Noel McDaniel
My Shiney Hiney
since: 10/2014
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