DNS Made Easy Introduces Load Balancing System that Ensures Optimal Traffic Flow

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More traffic means more business but only when sites are set up to handle the influx of visitors

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DNS Made Easy

Setting up load balancing enables companies to have an infrastructure in place that can grow with the business.

DNS Made Easy, the world leader in IP Anycast DNS services, announces advancements in global load balancing for clients. The enhanced service makes sure web sites can handle an influx of traffic, stay online and maintain top speed. As the number of visitors increase, the stakes are amplified and that’s where DNS Made Easy ensures optimal traffic flow.

In a popularity contest, the one with the most friends usually wins. However, when it comes to online popularity, being popular means being smart.

DNS Made Easy created a load balancing system to provide top-of-the-line features, better redundancy and decreased latency while keeping sites safe from cyber attacks.

"Global load balancing is a method used to spread web traffic to multiple servers based on a regional location," said Steven Job, president of DNS Made Easy, which has a 14-year leading up time, the best in the industry. "The web browser does a DNS lookup for the fully qualified domain name, connects to the IP addresses based on the closest location determined by the AS path of the global routing tables. Splitting the traffic using round robin at a regional level provides the highest level of performance and the best experience for the end user."

In a matter of milliseconds, DNS Made Easy’s monitoring nodes assess the health of web servers, and using DNS Made Easy’s Global Traffic Director (GTD) can route traffic to the proper regional system.

"This process is important because it disperses traffic to the appropriate channels," Job said. "The correct balance will vastly increase the performance in load times and speed."

DNS Made Easy’s Round Robin tool is a creative way to lighten the server and bandwidth requirements of hosting websites by using a series of IP addresses. This technique is particularly useful to companies whose websites get a very large number of hits and/or a large number of bandwidth-consuming downloads.

"Setting up load balancing enables companies to have an infrastructure in place that can grow with the business," Job said. "It gives companies the tools to amplify site performance and redundancy."

DNS Made Easy has also ensured excellent load balancing with the addition of Point of Presences (PoP) in Tokyo, the Oceana region, Seattle and San Jose. These upgrades in routing provide global load balancing, multiple levels of redundancy, decreased latency of the DNS lookup, and a true distributed response to denial of service and DDoS attacks.

"Here at DNS Made Easy we are always looking at providing a better service, better features, and better redundancy, for the same price or less," Job said. "The Global Traffic Director and load balancing feature is included with our Corporate Advantage package."

About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 15.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.

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